EMEA Acquisition & Media Lead

Under Armour; Amsterdam; Hybrid; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Paid UA Give Back days

UA merchandise discounts

Health and fitness benefits

38-hour working week

28 days holiday

Gym on-site

Language course support

Job summary

Under Armour in Amsterdam is seeking an Acquisition & Media Manager to lead EMEA customer acquisition. You will own strategy and partner with DTC Ecommerce, CRM, Analytics and agencies to drive traffic, revenue and profitability across paid channels.

The role requires 8+ years in digital marketing, strong analytical and stakeholder skills, and a hybrid 4-days-in-office schedule in Amsterdam. Travel ~5–10% of the year.

Qualifications

• 8+ years in digital marketing, performance marketing or similar roles.
• Experience managing large media budgets across markets.
• Proven ability to develop campaigns across SEM, social, display, video.
• Experience leading agency partners and cross-functional teams.
• Strong commercial acumen and ability to translate data into decisions.
• Excellent stakeholder management and communication skills.
• Bachelor’s degree in Marketing, Business or related field.
• Experience with campaign tools: Google Ads, Meta, Analytics, Excel, PowerPoint.

Responsibilities

• Define and own EMEA customer acquisition strategy.
• Lead media planning and channel optimization across markets.
• Collaborate with DTC Ecommerce, CRM, and Analytics teams.
• Partner with agencies and internal teams to drive growth.
• Develop frameworks for testing, learning, and investment decisions.
• Build a high-performing, cross-functional team.

Skills

Digital marketing

Performance marketing

Media strategy

Customer acquisition

Agency management

Stakeholder management

Analytical skills

Communication skills

Education

Bachelor's degree in Marketing

Tools

Google Ads

Meta Business Manager

Adobe Analytics

Excel

PowerPoint

Job description

Under Armour in Amsterdam is seeking an Acquisition & Media Manager to lead EMEA customer acquisition. You will own strategy and partner with DTC Ecommerce, CRM, Analytics and agencies to drive traffic, revenue and profitability across paid channels.

The role requires 8+ years in digital marketing, strong analytical and stakeholder skills, and a hybrid 4-days-in-office schedule in Amsterdam. Travel ~5–10% of the year.