Demand Generation Marketing Manager - Europe

Group-IB; Amsterdam; On-site; EUR 75,000 - 110,000; Full time

Job summary

Group-IB Europe is seeking a seasoned marketing leader to shape and execute the European regional strategy, with a strong focus on lead generation, brand, and demand campaigns. You will own events, budgets, and multi-channel initiatives, collaborating closely with regional sales and global teams to optimize ROI.

The role emphasizes data-driven decision making, partner marketing, and a deep understanding of the European cybersecurity market.

Qualifications

• Degree and/or master's in marketing, business or a related area.
• 5 to 7 years' experience in similar marketing roles, cybersecurity is a plus.
• Experience with event management and budgeting.
• Familiarity with Salesforce, 6sense, HubSpot, or Marketo is a plus.
• Excellent analytical skills and ability to generate data-driven reports.
• Strong written and verbal communication with stakeholders and partners.

Responsibilities

• Develop and execute the European regional marketing strategy, including partner marketing.
• Drive regional campaigns for lead generation, demand generation, and brand awareness; optimize them regularly.
• Own the regional events calendar from planning to execution, including conferences and co-marketing events.
• Manage the regional marketing budget and allocate investments for maximum ROI.
• Collaborate with regional sales to align targets and incorporate field insights into campaigns.
• Design and run integrated multi-channel campaigns to increase MQLs, SQLs and pipeline velocity.
• Analyze regional performance and provide insights for continuous improvement.
• Refine messaging based on European market trends and competitor strategies.

Skills

Marketing strategy

European market

Lead generation

Analytics & reporting

Stakeholder management

Written & verbal communication

Education

Bachelor's or Master's in Marketing

Tools

Salesforce

6sense

HubSpot

Marketo

Job description

Founded in 2003 and headquartered in Singapore, Group-IB is a leading creator of cybersecurity technologies to investigate, prevent, and fight digital crime. Combating cybercrime is in the company's DNA, shaping its technological capabilities to defend businesses, citizens, and support law enforcement operations.

About The Role

To become a marketing pioneer at Group-IB Europe, you have to not be afraid of challenges. This is a high-impact role for someone who thrives in a fast-paced, collaborative, and innovative environment. If you're passionate about cybersecurity and marketing, this is your opportunity to be at the forefront of Group-IB's market presence!

Your Mission

• Bring a strong strategic view and deep understanding of marketing in Europe (DACH region expertise is a strong plus).
• Develop and execute the European regional marketing strategy, including co-marketing and partner marketing initiatives.
• Drive and optimize regional campaigns focused on lead generation, demand generation, and brand awareness campaigns; monitor and improve them regularly.
• Own and manage the regional events calendar, including third-party conferences, co-marketing events, and account-based events from end-to-end planning to execution.
• Take full ownership of the regional marketing budget planning and allocation, continuously tracking performance and adjusting investments for maximum ROI.
• Collaborate closely with regional sales teams to gather market feedback, align targets, and integrate field insights into campaign execution.
• Develop and own the global account-based marketing strategy, setting clear goals for pipeline creation, acquisition, and customer expansion.
• Design, launch, and optimise integrated, multi-channel campaigns to increase MQLs, SQLs, and pipeline velocity, ensuring alignment with the sales team.
• Track, analyze, and report on regional marketing performance, providing insights for continuous improvement.
• Collaborate with the global marketing and intelligence teams to analyze European market trends, consumer behavior, and competitor strategies to refine regional messaging and campaign strategy.
• Work close to the partner marketing team.

What We Are Looking For

• Degree and/or master's in marketing, business or a related area.
• 5 to 7 years' experience with similar roles - a focus on cybersecurity is a plus
• Knowledge of event management (organising, managing and controlling budget).
• Experience with Salesforce, 6sense, HubSpot, or Marketo is a plus.
• Excellent analytical skills and ability to generate reports for data-driven decisions.
• Strong written and verbal communication skills to deal with stakeholders and partners/vendors.

What Sets You Apart

• Fluency in German or Dutch is a huge plus.
• Proven track record of strong relationships with sales teams.
• Experience with Partner Marketing

WHY CHOOSE GROUP-IB

Group-IB is a global leader in cybersecurity technologies that investigate, predict, prevent, and fight digital crime. We help organizations reduce risk and protect trust. Trusted by governments, major industries, and law enforcement, we deliver adversary-focused, predictive threat intelligence and cyber fraud fusion solutions that detect, analyse, and mitigate regional and country-specific digital crimes.

• Work with real stakes. Group-IB investigates active cybercriminal groups, responds to breaches affecting critical infrastructure, and develops technologies used by law enforcement agencies including INTERPOL, Europol, and Afripol across 60+ countries. We've conducted 1,550+ cybercrime investigations alongside 600+ enterprise customers globally. When you join Group-IB, your work directly disrupts digital crime.
• Grow your way. Choose your own path: deepen your craft as a technical expert, step into leadership, move across to another team, or relocate to one of our Digital Crime Resistance Centers across the Americas, Europe, the Middle East & Africa, Central Asia, and the Asia-Pacific. Your growth is our growth - Group-IB's expansion across 60+ active country operations means real career acceleration.
• We fund professional certifications at company expense - whether you're pursuing CEH, CISSP, OSCP, or specialized certifications in forensics and penetration testing. You don't have to choose between doing the job and advancing your credentials.
• Work alongside industry leaders. Our Unified Risk Platform - Threat Intelligence, Digital Risk Protection, Attack Surface Management, Managed XDR, and more - is recognized by Gartner, Forrester, KuppingerCole, and Datos Insights.
• Real challenges, real expertise. You'll take on complex, real-world problems alongside adversary-centric researchers and incident response experts spread across six continents. We've built 21+ years of proprietary telemetry through 1,500+ joint investigations. No two threats look alike - and neither do the skills you'll develop.
• A team that is genuinely international. Our people come from different countries, speak different languages, and bring different perspectives. What connects us is a shared mission: fighting cybercrime and making the world safer. We care about your wellbeing and happiness as much as your output.