Global Digital Campaign Architect

Lumiforte; Netherlands; Remote; EUR 48,000 - 70,000; Full time

Benefits offered by this job

Non-contributory pension

Annual bonus

28 days annual leave

Company laptop and iPhone

Lumiforte Fit programme

Bicycle scheme

Job summary

Lumiforte is a global leader in high-tech coatings for horticulture, seeking a hands-on Digital Marketeer to translate brand plans into digital campaigns and automated journeys. You’ll build international campaigns, implement HubSpot workflows and continuously optimize performance across channels.

You will advise on targeting, automation and measurement, turning data into actionable improvements while expanding the HubSpot platform for campaigns, lead generation and collaboration with sales

Qualifications

• 3-5 years of hands-on digital marketing experience, preferably in international B2B.
• Strong knowledge of inbound marketing, lead generation and MQL-to-SQL processes.
• Experience building email campaigns, landing pages, workflows and customer journeys, with HubSpot preferred.

Responsibilities

• Translate brand and campaign plans into effective digital campaigns.
• Build, manage and optimise inbound campaigns and customer journeys in HubSpot.
• Create workflows, nurture flows, audience segments, lead-scoring models and automated follow-up.
• Set up and optimise paid campaigns on Meta, Google, LinkedIn and relevant platforms.
• Improve online visibility through SEO, SEA and AI search developments.
• Monitor campaign performance and translate data into practical improvements.
• Develop dashboards and reports covering leads, conversion, CPL, pipeline contribution and ROI.
• Improve alignment between marketing campaigns and sales follow-up (Lead generation, MQL/SQL).
• Support and train colleagues in using HubSpot and adopting new digital ways of working.
• Maintain campaign structure, data quality, consent management and consistent processes.
• Explore practical uses of AI for content adaptation and campaign efficiency.

Skills

HubSpot

Inbound marketing

Lead generation

Paid campaigns

SEO/SEA

Dutch & English

Analytics

B2B marketing

Campaign optimization

Education

Bachelor's/Master's in marketing

Tools

HubSpot

Google Ads

Meta Ads

LinkedIn Ads

Job description

Lumiforte is a global leader in high-tech coatings for horticulture, seeking a hands-on Digital Marketeer to translate brand plans into digital campaigns and automated journeys. You’ll build international campaigns, implement HubSpot workflows and continuously optimize performance across channels.

You will advise on targeting, automation and measurement, turning data into actionable improvements while expanding the HubSpot platform for campaigns, lead generation and collaboration with sales