Defence BD Lead - Benelux Growth & Strategy

Hp; Amstelveen; On-site; EUR 120,000 - 160,000; Full time

Benefits offered by this job

Competitive salary

Performance-based sales compensation

Global technology leader backing

Job summary

HP is expanding its Defence business across Europe and seeks an experienced Business Development Manager to lead end-to-end Defence go-to-market for the Benelux region. This strategic, customer-facing role works with Ministries of Defence, primes, and start-ups to grow HP's presence and build a robust pipeline.

The role requires deep defence market knowledge, a strong network, and the ability to translate requirements into opportunities, while collaborating with sales, channel, and marketing

Qualifications

• Significant business development or sales experience in the defence sector, ideally across the Benelux region.
• A strong existing network within the Benelux defence community: Ministries of Defence, armed forces, prime contractors, and/or defence technology start-ups.
• A track record of opening new accounts and closing complex, high-value deals.
• Solid understanding of defence procurement processes, programme cycles, and the considerations that shape them.
• The ability to think strategically and build multi-year plans, while also executing hands-on in the field.
• Excellent stakeholder management; comfortable influencing across customers, partners, and internal teams.
• Familiarity with technology, IT infrastructure, or related solutions is a strong advantage.
• Fluency in English and Dutch; a French language is highly desirable.
• Eligibility to obtain relevant security clearance, as required by customers.
• Willingness to travel across the region.

Responsibilities

• Own and grow the end-to-end Defence business across the Benelux, in partnership with account teams.
• Develop and own a multi-year strategic plan for the region, including a clear revenue trajectory, aligned across the wider business.
• Map the Benelux defence ecosystem: key customers, prime contractors, start-ups, programmes, decision-makers and build an actionable coverage model.
• Identify, qualify, and progress major opportunities, from early engagement through to close.
• Build a strong, well-tracked pipeline and provide regular, accurate reporting on progress.
• Represent HP at relevant defence events, industry associations, and forums, and build influence with key stakeholders.
• Engage and align internal teams (sales, channel, marketing, and business units) around the Defence opportunity.
• Stay close to customer priorities; sovereignty, capability requirements, and key programmes and feed these back to inform strategy and roadmap.

Skills

Defence sector experience

Benelux region network

Open new accounts

Strategic planning

Stakeholder management

English and Dutch fluency

Security clearance eligibility

Willingness to travel

Job description

HP is expanding its Defence business across Europe and seeks an experienced Business Development Manager to lead end-to-end Defence go-to-market for the Benelux region. This strategic, customer-facing role works with Ministries of Defence, primes, and start-ups to grow HP's presence and build a robust pipeline.

The role requires deep defence market knowledge, a strong network, and the ability to translate requirements into opportunities, while collaborating with sales, channel, and marketing