CX Optimization & Personalization Lead

ADIDAS; Amsterdam; On-site; EUR 90,000 - 130,000; Full time

Job summary

adidas is seeking a data-driven, entrepreneurial professional to join the Consumer Experience (CX) Optimization Team in Europe eCom. You will lead optimization and experimentation across adidas .COM and the Flagship App, focusing on mid-funnel experiences to improve product discovery and conversion.

You will translate insights into actionable recommendations, shape the experimentation roadmap, and collaborate with Analytics, Trading, Product and Marketing teams to deliver measurable commercial

Qualifications

• Minimum 5+ years of relevant experience in eCommerce, CRO or Digital experience roles.
• Strong analytical mindset with ability to interpret data and translate insights into actions.
• Experience with A/B testing, personalization and conversion rate optimization.

Responsibilities

• Support the A/B testing and personalization strategy across key mid-funnel experiences, owning planning and prioritization.
• Drive day-to-day optimization initiatives and trading opportunities.
• Own and drive the optimization roadmap, aligning to commercial priorities and consumer needs.
• Define audience segmentation to enable targeted personalization and scalable site experiences.
• Collaborate with cross-functional teams to embed consumer needs into testing strategies.

Skills

Digital optimization

A/B testing

Personalization

Analytics

Ecommerce performance

Adobe Analytics

Amplitude

GA

Stakeholder management

English fluency

Education

BA/BS in Merchandising, Marketing, Business or related field

Tools

Adobe Analytics

Amplitude

GA

Monetate

Optimizely

Contentsquare

Job description

adidas is seeking a data-driven, entrepreneurial professional to join the Consumer Experience (CX) Optimization Team in Europe eCom. You will lead optimization and experimentation across adidas .COM and the Flagship App, focusing on mid-funnel experiences to improve product discovery and conversion.

You will translate insights into actionable recommendations, shape the experimentation roadmap, and collaborate with Analytics, Trading, Product and Marketing teams to deliver measurable commercial