CX Optimization Lead - Personalization & Experimentation

Adidas

Amsterdam

In loco

EUR 90.000 - 150.000

Tempo pieno

13 giorni fa

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Descrizione del lavoro

Adidas is seeking a data-driven optimization lead to drive mid-funnel experiments for adidas .COM and Flagship App. You will shape the experimentation roadmap, develop audience strategies, and translate insights into measurable commercial impact across Europe markets.

You will partner with Analytics, Trading, Global Product, Site Operations and Marketing Activation to implement scalable testing and personalization, ensuring a consumer-first approach and alignment with seasonal campaigns and

Competenze

Deep expertise in digital experience optimization and ecommerce, with experience in A/B testing, personalization and conversion rate optimization.

Mansioni

Support the A/B testing and personalization strategy across key mid-funnel experiences, owning experimentation planning, ideation, hypothesis development, prioritization, velocity and performance.
Support the execution of day-to-day optimization initiatives and trading opportunities.
Own and drive the optimization and experimentation roadmap, aligning opportunities to commercial priorities, consumer needs and business objectives, ensuring outcomes are translated into scalable solutions and measurable impact.
Define and evolve our audience segmentation approach to enable targeted personalization and tailored site experiences to key consumer segments, establishing strategic audience frameworks to support business growth.
Drive the evolution of experimentation and optimization capabilities through existing platforms, identifying capability gaps and enabling scalable testing and personalization.
Lead opportunity discovery through analysis, consumer insights, experimentation results and commercial performance data, translating findings into hypotheses, strategic recommendations and business cases that influence product, trading and consumer experience decisions.
Partner with cross-functional teams (Analytics, Trading, Global Product, Site Operations and Marketing Activation) to gather insights, validate hypotheses and embed consumer needs into testing and optimization strategies.
Share test learnings and insights across EU and global markets to support broader adoption, inform global strategies and champion a data-informed, consumer-first approach.
Help deliver mid-funnel experiences that reflect seasonal campaigns, category and brand storytelling - connecting consumers with the right products and narratives at the right moment.