Senior UX Copywriter & Content Design Lead

ADIDAS; Amsterdam; On-site; EUR 70,000 - 100,000; Full time

Job summary

ADIDAS is seeking an experienced UX copywriter to shape end-to-end consumer experiences with best-in-class Content Design. You will work with UX researchers, designers, developers, and the broader business to craft copy that guides users through journeys and is consistently aligned with brand voice.

You will own end-to-end copy across journeys, leverage insights to validate decisions, and collaborate across product, design, research, analytics, and localization to scale experiences globally.

Qualifications

• 8+ years of commercial experience as a UX copywriter
• University degree in Communications or equivalent: Fluent English both verbally and written
• Experience in digital and/ or eCommerce environment working with Designers, Developers, Product Owners and Translators
• A strong portfolio demonstrating attention to detail, problem-solving skills and editorial eye
• Good communication skills, and comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
• Comfortable working with enterprise-level platforms and technologies and working in an agile/SCRUM mode
• Creative and energetic team player who has a passion for user-centered writing and design

Responsibilities

• Own the UX copy across end-to-end consumer journeys from discovery to post-participation.
• Shape journeys, information architecture, flows and interactions—not just copy.
• Use deep Content Design expertise to simplify complexity and influence product direction.
• Wireframe and prototype solutions to communicate, test and iterate quickly.
• Collaborate with Product, Design, Research, Engineering, Markets and Analytics as a peer in the team.
• Use research, behavioural data and experimentation to make decisions and measure impact.

Skills

UX copywriter

Content Design

Information architecture

End-to-end journeys

Wireframing

Prototyping

AI in writing

Stakeholder influence

Education

University degree in Communications or equivalent

Job description

ADIDAS is seeking an experienced UX copywriter to shape end-to-end consumer experiences with best-in-class Content Design. You will work with UX researchers, designers, developers, and the broader business to craft copy that guides users through journeys and is consistently aligned with brand voice.

You will own end-to-end copy across journeys, leverage insights to validate decisions, and collaborate across product, design, research, analytics, and localization to scale experiences globally.