CRM & Loyalty Insights Analyst | Remote & Flexible Hours

Action; Zwaagdijk-Oost; Hybride; EUR 54 000 - 76 000; Temps partiel

Avantages offerts par ce poste

Market-based salary

Holiday allowance

Possible permanent contract

Hybrid/remote up to 40%

Staff discount 15%

Pension scheme

Travel expenses allowance

Résumé du poste

Action seeks a CRM & Loyalty Analyst to transform customer, transactional and loyalty data into actionable insights. You will support customer growth and engagement across Europe and the United States, building dashboards and models in a cloud environment with Databricks.

You will collaborate with marketers, CRM specialists and product teams to drive customer engagement, retention and long-term value while delivering clear recommendations to stakeholders.

Qualifications

• 3-5 years of experience in Retail or FMCG, customer analytics, loyalty or related field.
• Experience analysing customer behaviour, retention, lifecycle, engagement or loyalty metrics.
• Strong analytical skills and experience with large customer datasets.
• Experience with SQL and modern analytics platforms such as Databricks.
• Experience building dashboards, reporting solutions and scalable analytical frameworks.
• Ability to translate complex analyses into practical business recommendations.
• Experience measuring the effectiveness of CRM, marketing or customer engagement initiatives.
• Knowledge of customer segmentation methodologies and lifecycle frameworks.
• Familiarity with experimentation, A/B testing and statistical analysis techniques.
• Experience with CRM platforms, CDPs and customer data environments is a plus.
• Experience with PySpark, Python, Databricks and advanced analytics techniques is a strong plus.
• Comfortable presenting findings to both technical and non-technical stakeholders.
• Fluent in English and comfortable working in an international environment.
• Experience in retail, e-commerce, FMCG, loyalty or consulting is preferred.

Responsabilités

• Analyze customer purchase behaviour and identify drivers of frequency, spend, retention and customer value.
• Build customer segments based on behavioural, demographic and transactional characteristics.
• Evaluate CRM campaigns, measuring engagement, conversion and incremental business impact.
• Compare the behaviour of loyalty members and non-members to identify opportunities for programme improvement.
• Investigate which customer groups are most likely to become active loyalty members and what drives participation.
• Develop customer lifecycle dashboards and reporting to monitor customer health across markets.
• Support A/B testing for customer journeys, CRM communications and engagement initiatives.
• Partner with Marketing and CRM teams to optimize audience selection, channel effectiveness, and campaign performance using our Customer Data Platform (CDP).
• Identify churn risks and retention opportunities through customer analytics.
• Create clear management summaries and recommendations based on customer behaviour trends.
• Combine CRM, transactional, loyalty, digital and research data to develop a complete customer view.

Connaissances

Customer analytics

CRM analytics

Loyalty analytics

Marketing analytics

SQL

Python

Databricks

Dashboards

A/B testing

Stakeholder communication

Outils

Databricks

Python

CDP

Description du poste

Action seeks a CRM & Loyalty Analyst to transform customer, transactional and loyalty data into actionable insights. You will support customer growth and engagement across Europe and the United States, building dashboards and models in a cloud environment with Databricks.

You will collaborate with marketers, CRM specialists and product teams to drive customer engagement, retention and long-term value while delivering clear recommendations to stakeholders.