Creative Director, International

Crocs; Hoofddorp; On-site; EUR 90,000 - 130,000; Full time

Job summary

Crocs in Hoofddorp, Netherlands, is seeking a senior creative leader to manage the in-house team and guide regional and global marketing initiatives. You will shape brand voice, campaigns, and product storytelling across APAC and ROW markets.

Demonstrated 10+ years in creative teams with 3+ years of leadership, strong advertising knowledge, and exceptional communication are essential for success in this role.

Qualifications

• Bachelor’s Degree in Advertising and/or Graphic Design or equivalent.
• 10+ years of experience with an in-house creative team or agency.
• At least 3 years of supervisory responsibility for creative teams.
• Deep knowledge of ROW/APAC markets to drive growth.
• Proven ability to lead and execute marketing materials across channels.

Responsibilities

• Maintain overall brand voice and brand consistency across regions and channels.
• Collaborate with global creative team to prepare campaigns for regional APAC and global initiatives.
• Understand Wholesale, Crocs Retail, and Crocs eCommerce campaigns.
• Work with Creative and Marketing to align outgoing materials.
• Collaborate with Product and Merchandising on product positioning and seasonal stories.
• Direct external Creative Agency Partners and guide their work.
• Manage internal and external resources (20+ team members) for international marketing.
• Create internal corporate presentations and projects as needed.
• Lead and mentor a team of creatives to deliver high-quality work.
• Ensure accuracy of consumer-facing content across markets.

Skills

Creative leadership

Team supervision

Brand marketing

Advertising knowledge

Communication skills

Education

Advertising or Graphic Design

Job description

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At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.

Overview

What You'll Do

• Maintain overall brand voice and brand consistency across regions and channels
• Work with the global creative team in preparing seasonal product campaigns to be viewed through the regional APAC lens, as well as other business units or global marketing initiatives
• Have a committed understanding of Wholesale, Crocs Retail, and Crocs eCommerce campaigns
• Collaborate with the Creative and Marketing teams on all outgoing marketing pieces
• Collaborate with Product and Merchandising teams to develop product positioning and develop seasonal stories
• Collaborate with local Creative Agency Partners and help direct them on the Crocs brand
• Ability to manage both internal and external resources (at times 20+) to win in the International Marketing space
• Design internal corporate presentations and projects as needed
• Manage and lead a team of creatives
• Ensure accuracy of consumer-facing content
• In being in market, it allows to tie in cultural fluency and multi-market complexity, while also allowing for stronger market insights from in-region touchpoints

What You'll Bring to the Table

• Bachelor’s Degree in Advertising and/or Graphic Design
• At least 10+ years’ experience with an in-house creative team or agency
• At least 3+ years supervisory responsibility of creative teams
• In-depth knowledge of the ROW/APAC region to allow us to capture growth
• Expert level graphic design skills
• Ability to commit to the creative vision and passionately execute marketing materials
• Capacity to lead all aspects of and guide the work of others
• Ability to present and communicate ideas
• Knowledge and understanding of advertising principles and evolving guidelines for eComm, print, and retail copy
• Understanding of consumer profiles, research, and data that informs marketing strategies
• Outstanding organizational skills and dedication to excellence with an eye for detail
• Ability to thrive in a fast-paced, agile and constantly evolving environment while managing multiple priorities under pressure
• Effectively manages time and operates with sense of urgency
• Excellent written and verbal communication skills
• Adjust quickly to changing priorities and conditions.
• Cope effectively with complexity and change

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The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other protected classification.