Country Manager

Digital Practice; Nederland; Remote; EUR 55,000 - 103,000; Full time

Job summary

Digital Practice is seeking its first representative in the Netherlands to independently build a client base among veterinary clinics. The role is home-based with travel to clinics and events, with initial market development as an independent contractor.

You will identify opportunities, manage a growing pipeline, and collaborate with Animana to localise the offering for Dutch customers.

Qualifications

• Proven track record in SaaS sales or business development to SMBs or veterinary practices.
• Experience generating new business and managing commercial relationships with measurable results.
• Fluent Dutch and professional English; able to work independently with outcome focus.
• Based in the Netherlands; willing to travel to clinics and events.

Responsibilities

• Develop sales opportunities by prospecting, introductions, demos and closing deals.
• Build and manage your own pipeline; provide regular progress updates.
• Represent Digital Practice at Dutch veterinary events and associations.
• Support onboarding and drive retention, renewals and expansion across clients.

Skills

SaaS sales

New business

Account management

Pipeline management

Dutch fluent

English proficient

Self-directed

Willing to travel

Tools

Animana

Job description

We're looking for our first representative in the Netherlands: a self-starter to introduce Digital Practice to veterinary clinics, build relationships and generate qualified leads. This starts as a freelance / independent contractor engagement to validate the market, with the potential to become permanent as it grows.

Location: Netherlands, home-based with regular travel to clinics

Engagement: Independent contractor; initial market-development phase

Fees: To be agreed based on scope and experience

Key integration: Animana

About Digital Practice

Digital Practice is the client communications and payments platform used by around 1,200 veterinary locations in the UK. Clinics use it to talk to pet owners on WhatsApp, send reminders, and take payments, receiving around £50m a year through the platform via Stripe.

We already support clinics in other countries and have recently launched in the Netherlands, where we're seeing encouraging early interest from veterinary practices using Animana. This role will be responsible for building on that momentum and establishing our presence in the Dutch market.

The opportunity

Dutch pet owners already live on WhatsApp, and Dutch clinics face the same pressures as UK ones: stretched reception teams, missed appointments and slow payments. Our integration with Animana, the leading practice management system in the Netherlands, enables us to support clinics using the system.

You'll be the person who turns this early interest into a growing business: winning customers, building relationships, developing partnerships and establishing the foundations for future growth.

What you'll do

Develop sales opportunities

• Identify and qualify opportunities with independent clinics and groups: prospecting, introductions, demos and supporting deals through to close
• Build and manage your own pipeline, and share regular progress updates
• Represent Digital Practice at Dutch veterinary events, association meetings and group head offices

Account manage (as clients go live)

• Support onboarding so new clinics go live quickly and use the product properly
• Support retention, renewals and expansion across the client base
• Feed customer and market insight back to product so we localise the right things

Work with Animana

• Build relationships with Animana's Dutch team, commercially and operationally
• Explore opportunities for joint go-to-market activity: referrals, co-marketing, events and integration launches
• Work with our UK product team to keep the Animana integration strong for Dutch clinics

Build the market

• Localise our sales materials, pricing and onboarding for the Netherlands
• Help shape the case for future hires as the business grows

About you

• A track record of selling SaaS to SMBs or multi-site businesses, or of selling into Dutch veterinary practices
• Experience generating new business and managing commercial relationships, with numbers to show for both
• Fluent Dutch and professional English
• Self-directed: comfortable working independently and being measured on results
• Based in the Netherlands and happy to travel to clinics
• Experience in veterinary, animal health or healthcare technology
• Existing relationships with Dutch clinics, groups or suppliers
• Experience with Animana or other practice management systems
• Experience launching a product in a new market or as an early hire

• Freelance / independent contractor engagement; initial scope and duration to be agreed
• Fees and any performance-based element to be agreed based on scope and experience
• Home-based engagement, with travel to clinics and industry events across the Netherlands
• Potential to develop into a permanent position if Dutch market revenue supports it
• The chance to build a market from scratch, backed by a proven UK product and team