Commercial B2B FinTech Lead, Invoicing & Accounting (NL)

Shine; Amsterdam; On-site; EUR 120,000 - 180,000; Full time

Job summary

Shine NL is seeking a Commercial Business Unit Lead to own the Invoicing & Accounting software business in the Netherlands, spanning Tellow and Shine NL products. The role carries full commercial ownership, budget control and a mandate to grow revenue in a strategic market.

You will drive go-to-market, manage the local team and CPA network, and align product roadmaps with Dutch market needs while shaping Shine’s brand presence in the Netherlands.

Qualifications

• Minimum of ten years of relevant experience.
• Strong experience in invoicing, accounting, fintech and/or SMB software, ideally with exposure to accountant or CPA channel.
• Track record of owning a P&L or budget with accountability for acquisition efficiency.
• Ability to switch between strategy and hands-on execution.
• Strong analytical skills with revenue forecasting and business performance.

Responsibilities

• Revenue and commercial performance for Invoicing & Accounting in the Netherlands, end to end.
• Go-to-market budget ownership and deployment across acquisition, retention and partnerships.
• Lead the local commercial team: sales, paid acquisition, content, partnerships and CRM.
• Manage relationship with accountant and CPA partner network.
• Oversee self-serve acquisition motion alongside the partner channel.
• Maintain local pipeline, forecasting and performance reporting.
• Collaborate with product to feed local market needs and priorities.

Skills

Dutch language proficiency

English language proficiency

Strategic leadership

P&L ownership

Revenue forecasting

Tools

Xero

Pennylane

Qonto

Moneybird

Job description

Shine NL is seeking a Commercial Business Unit Lead to own the Invoicing & Accounting software business in the Netherlands, spanning Tellow and Shine NL products. The role carries full commercial ownership, budget control and a mandate to grow revenue in a strategic market.

You will drive go-to-market, manage the local team and CPA network, and align product roadmaps with Dutch market needs while shaping Shine’s brand presence in the Netherlands.