CMS Specialist (Website) Benelux

BYD Europe; Hoofddorp; On-site; EUR 45,000 - 60,000; Full time

Benefits offered by this job

Competitive remuneration

Pension plan

Commuting allowance

25 days of holiday allowance

International learning opportunities

Job summary

A leading automotive technology firm located in Hoofddorp, Netherlands is searching for a CMS Specialist to enhance its digital presence. In this role, you will handle website management, improvements to user experiences, and execute Benelux-focused email campaigns. Ideal candidates will possess 2–3 years of CMS experience, understanding of HTML/CSS, and be proficient in digital marketing strategies. You will collaborate with cross-functional teams and ensure compliance with GDPR regulations. This position offers competitive remuneration and growth opportunities in a fast-paced environment.

Qualifications

• 2–3 years of experience with Content Management Systems.
• Solid knowledge in HTML, CSS, and JavaScript.
• Understanding of GDPR and website privacy requirements.
• Native Dutch speaker with excellent English communication.

Responsibilities

• Manage and update BYD Benelux website content for compliance and messaging.
• Monitor website performance using Adobe Analytics and other tools.
• Develop and launch email campaigns focused on the Benelux market.
• Conduct A/B tests to improve digital conversion rates.

Skills

Content Management System (CMS)

SEO

Email Marketing

HTML

Analytics

Tools

Adobe Analytics

Google Tag Manager

Shopify

Marketo

Job description

About the Team

At BYD Benelux, you'll find a passionate team of young and seasoned professionals, driven by innovation and a comprehensive understanding of the automotive landscape in the Netherlands, Belgium, and Luxembourg. We embrace the diverse challenges of being a new entrant brand and are committed to our long‑tier success by delivering top‑tier BEV/PHEV products and services to our local customers.

We are agile, responsive to industry trends, and always strive to set new benchmarks in quality and innovation. United by a shared vision of excellence, the BYD Benelux team works collaboratively to optimize brand visibility, increase market share, and drive business growth within the European market.

About the Department

The Marketing Department within BYD Benelux is responsible for creating and executing tailored marketing strategies for the Netherlands. Our mission is to increase brand visibility, enhance customer engagement, and support strong retail and fleet performance in the Benelux region.

Within this team, the CMS function plays a central role in strengthening our online presence, optimizing customer journeys, and driving digital growth across all markets in Benelux.

About the Role

As a CMS Specialist (Website) for BYD Benelux NSC, you will be responsible for managing and improving all digital touchpoints related to the Benelux website and email communication channels. You will ensure website accuracy, enhance user experience, drive conversions, and support Benelux marketing campaigns through effective email communication.

This position requires a strong blend of technical skills, marketing insight, and cross‑functional coordination with internal stakeholders, dealer partners, and development teams in China.

Key Responsibilities

Website Management

• Manage and update all BYD Benelux website content to ensure accuracy, compliance, and strong commercial messaging.
• Collaborate with Benelux stakeholders to transform business needs into actionable website improvements.
• Own the backlog of website updates and coordinate with the development team for smooth execution.
• Improve user journeys to increase engagement, test‑drive requests, and lead conversions.
• Implement and optimize SEO best practices (technical + on‑page) to boost organic visibility across Benelux markets.
• Ensure website compliance with GDPR, cookie laws, and regional digital regulations.

Analytics & Optimization

• Monitor website performance and customer behavior using Adobe Analytics, Google Tag Manager, and other reporting tools.
• Generate regular insights and performance reports tailored to Benelux marketing objectives.
• Conduct A/B tests and CRO initiatives to continuously improve digital conversion rates.
• Proactively identify opportunities to enhance digital engagement and lead‑generation efficiency.

Email Marketing

• Develop and launch Benelux‑focused email campaigns, including newsletters, product updates, lead nurturing, and CRM sequences.
• Write and optimize Dutch‑language email content aligned with brand tone and customer expectations.
• Manage segmentation strategies to improve relevance and campaign impact.
• Track campaign performance and provide data‑driven recommendations for improvements.
• Ensure GDPR‑compliant data handling and communication processes.

Key Results (KPIs)

• Improved website metrics (traffic, bounce rate, average session duration).
• Increased test‑drive bookings, lead submissions, and newsletter subscriptions.
• Strong SEO growth across Benelux search engines.
• Scalable and efficient email marketing structure for Benelux.

Required skills, qualifications and experience

Technical & Web Operations

• 2–3 years of experience with Content Management System (CMS), Shopify, DAM tools, and Marketo or similar platforms.
• Knowledge in HTML, CSS, JavaScript, and general web troubleshooting.
• Solid experience with Adobe Analytics, Google Tag Manager, and SEO tools.
• Understanding of GDPR, cookie management, and website privacy requirements.
• Ability to coordinate with international development teams, particularly in China, to ensure proper system integration.

Digital Marketing Expertise as a Plus

• Demonstrated skills in CRO, A/B testing, UX improvement, and funnel analysis.
• Strong understanding of SEO (on‑page, technical, architecture).
• Ability to produce clear, compelling Dutch digital content (web + email).

Other expertise

• Native Dutch speaker with excellent English communication.
• Experience working with cross‑functional teams, agencies, and internal stakeholders.
• Highly organized, detail‑oriented, and capable of managing multiple projects simultaneously.
• Self‑driven, proactive, and comfortable in a dynamic, fast‑growing environment.

We offer

• Performance and experience‑based competitive remuneration, pension plan.
• Commuting allowance
• 25 days of annual holiday allowance with the option of acquiring an additional 5 days.
• International learning opportunities, team building, and various exciting events for special days and milestones.
• An exciting opportunity to drive the transition of zero‑emission transportation and economic decarbonization in a fast‑growing company that represents leading technology in sustainability solutions.

About BYD Group

Established in November 1994, BYD Group is a leading multi‑sector high‑tech company focused on innovation and development in automobiles, rail transit, renewable energy, and electronics.

Committed to fulfilling a better life through technological innovations, BYD Group leverages a robust network of over 40 subsidiaries, with over 900,000 employees of nearly 110,000 engineers worldwide in over 400 cities of 79 countries, actively driving the implementation of comprehensive zero‑emission and emission reduction solutions. In 2024, BYD Auto delivered 4.27 million NEV (BEV+PHEV) globally, maintaining its position as the world leader in NEV sales.

BYD Group upholds the values of innovation, pragmatism, passion, and competition, dedicating itself to technological empowerment throughout the entire process of renewable energy acquisition, storage, and application, contributing to the goal of sustainable future development for all humanity.