Channel Marketing Manager

Kohler; Netherlands; Hybrid; EUR 70,000 - 90,000; Full time

Benefits offered by this job

Hybrid working opportunities

Pension & labour benefits

Wellbeing initiatives

Job summary

The Channel Marketing Manager role at Kohler Co. in Barneveld, Netherlands, leads Benelux brand and product marketing, creating campaigns, collateral and channel initiatives across multiple touchpoints.

You will collaborate with sales, product teams and UK colleagues to develop materials, manage digital content, coordinate exhibitions, and translate Dutch/English manuals, ensuring accurate product data and impactful market presence.

Qualifications

• 3–6 years of marketing, product marketing or channel marketing experience.
• Experience in commercial specification markets is a strong advantage.
• Proficiency in Adobe Creative Suite required.

Responsibilities

• Develop and execute brand and marketing plans for Benelux.
• Create marketing collateral including brochures, catalogues, datasheets, installation schemes and internal product memos (InDesign, Illustrator, Photoshop).
• Manage multimedia promotions across LinkedIn, Instagram, X (Twitter), Facebook and other relevant channels.
• Create product presentations and support the Sales team with marketing materials tailored to customer needs.
• Translate Rada and third‑party manuals into Dutch (and occasionally from Dutch to English).
• Coordinate BIM file updates with Rada UK and product suppliers.

Skills

Brand management

Marketing strategy

Content creation

Cross-functional collaboration

Digital marketing

Dutch & English language

Education

Bachelor/HBO in Marketing, Communications, Business or related field

Tools

Adobe Creative Suite

InDesign

Illustrator

Photoshop

Job description

Channel Marketing Manager

Location: Barneveld, Netherlands

Role Purpose

Rada Sanitairtechniek is part of Kohler Co., a global leader in kitchen and bathroom products, energy systems, and premium interior design brands. With more than 40,000 associates worldwide, Kohler is known for its commitment to design excellence, engineering innovation, sustainability, and improving the level of gracious living for all who experience its products and services.

Within the Kohler Mira family,Radaspecialises in advanced washroom and water control technologies, with a strong reputation in healthcare, education, hospitality, and commercial installation environments.

This is a new role that will cover brand, product, digital and channel marketing.

The successful candidate will play a crucial role in continuing to shape Rada’s future in the sanitary, installation, and commercial-specification markets, supporting the sales and product teams with high‑quality marketing tools, campaigns and insights.

Key Responsibilities

Brand & Product Marketing

• Develop and execute brand and marketing plans for Benelux in line with Rada’s brand framework.
• Create marketing collateral including brochures, catalogues, datasheets, installation schemes and internal product memos (InDesign, Illustrator, Photoshop).
• Manage multimedia promotions across LinkedIn, Instagram, X (Twitter), Facebook and other relevant channels.
• Create product presentations and support the Sales team with marketing materials tailored to customer needs.
• Translate Rada and third‑party manuals into Dutch (and occasionally from Dutch to English).
• Coordinate BIM file updates with Rada UK and product suppliers.

Digital & Content Management

• Maintain and update content of Rada’s Dutch and Belgian Dutch websites.
• Ensure product data accuracy by managing the PIM/2BA system and maintaining EDPs in collaboration with UK and supplier contacts.
• Collaborate with Masterdata teams to ensure complete and accurate product specifications.

Campaigns, Events & Exhibitions

• Plan, design and manage exhibition booths, including layout, visual design, product selection, build coordination and on‑site support.
• Develop advertising materials and write editorial content for industry publications targeting installers, wholesalers and sanitary sector audiences.

Data, Insights & Commercial Support

• Conduct marketing research, collect market data and analyse customer needs to support business decisions.
• Manage A&P budgets, ensuring accurate planning, spending and reporting.
• Provide internal and external customer support using appropriate CRM or sales‑support tools.

Internal Collaboration

• Work closely with the Rada Europe Sales Team, Product Manager, Office Manager and UK colleagues.
• Prepare and deliver marketing inputs for internal projects and cross‑functional initiatives.

Required Competencies

Aligned with the Channel Marketing Manager Success Profile, the ideal candidate excels in:

• Manages Complexity– Able to interpret multiple inputs and simplify decisions.
• Plans & Aligns– Creates structured plans that meet organisational goals.
• Collaborates– Works effectively across teams and geographies.
• Drives Results– Maintains high performance and meets deadlines.
• Business Insight & Tech Savvy– Understands market dynamics and leverages technology effectively.

Skills/Requirements

Education & Experience

• HBO/Bachelor‑level degree in Marketing, Communications, Business or a related field.
• 3–6 years of relevant experience in marketing, product marketing or channel marketing.
• Experience in commercial specification markets (e.g., healthcare, sanitary, installer markets) is a strong advantage.
• Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) required.
• Strong written and spoken Dutch and English; German is a plus.

Personal Traits

• Organised, structured and detail‑oriented with strong focus.
• Persistent, resilient and motivated to achieve high standards.
• Adaptable and calm under pressure.
• Naturally curious, commercially minded and customer‑focused.

What We Offer

A Meaningful Role in a Global Organisation

As part of Kohler, you will join a respected global brand that combines innovation, engineering excellence and design leadership.

Impact & Ownership

This is a standalone marketing role where you will have autonomy, influence and the opportunity to shape the future of Rada’s marketing approach across Benelux.

Career Growth & Development

You will have access to Kohler’s global learning programmes, professional development pathways and future growth opportunities.

Collaboration & Culture

A warm, collaborative and people‑focused culture where your ideas are valued and cross‑functional cooperation is the norm.

Benefits Package

• Competitive salary aligned with experience
• Hybrid working opportunities
• Pension scheme and standard Dutch labour benefits
• Access to Kohler wellbeing, inclusion and sustainability initiatives

Why Choose Kohler?

We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation. With more than 30,000 bold leaders across the globe, we’re driving meaningful change in our mission to help people live gracious, healthy, and sustainable lives.

About Us

If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact [e-mail]. Kohler Co. is an equal opportunity/affirmative action employer.