European Cargo Bike Sales Leader

NieuwsFiets; Netherlands; Remote; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Flexible engagement: contractor/consut

Demo bike fleet & company van

25 vacation days per year

Direct impact & autonomy

No-BS culture

Job summary

Sherpaa is seeking a Regional Sales Lead to own its European footprint. Based remotely in the Netherlands, you will drive wholesale expansion with bike shops, distributors, and importers across Benelux, Germany, and France.

You will travel to partner locations, manage the full sales cycle from first contact to close, and work with leadership to tailor regional marketing and product tweaks based on dealer feedback.

Qualifications

• Active network of cargo, e-bike, or folding bike dealers across Germany, Benelux, and/or France.
• 3+ years of successful bicycle sales experience; opportunity for Director level for the right candidate.
• At least 2 years of direct cargo bike sales experience.
• Self-starter who enjoys prospecting and field sales.
• Fluent in English and Dutch; German or French proficiency is a strong advantage.
• Valid driver’s license and ability to demo bikes using a company van.

Responsibilities

• Drive wholesale network expansion by onboarding independent bike shops, regional dealers, distributors, and importers.
• Visit partners in person and manage the full sales cycle from first contact to close.
• Represent the brand at major European bike expos, demo days, and local events.
• Oversee regional orders, pipeline logistics, and after-sales support to ensure partner satisfaction.
• Partner with executive leadership to refine localized marketing, regional promotions, and product adjustments.

Skills

Industry network

Proven track record

Cargo bike sales

Hunter mindset

English

Dutch

Driver's license

On-the-road selling

Job description

Sherpaa is seeking a Regional Sales Lead to own its European footprint. Based remotely in the Netherlands, you will drive wholesale expansion with bike shops, distributors, and importers across Benelux, Germany, and France.

You will travel to partner locations, manage the full sales cycle from first contact to close, and work with leadership to tailor regional marketing and product tweaks based on dealer feedback.