Business Analyst - CRM

Applied Medical; Amersfoort; On-site; EUR 50,000 - 70,000; Full time

Benefits offered by this job

27 paid vacation days

Commuting allowance

Health insurance contribution

Tuition program for training

In-house restaurant and gym

Attractive pension scheme

Two paid volunteer days

Company events

Job summary

A leading medical device manufacturer in the Netherlands is seeking a Business Analyst – CRM to enhance their Microsoft Dynamics 365 platform. Responsibilities include gathering requirements from various departments, configuring Dynamics 365 solutions, and driving user adoption. The ideal candidate will have over 3 years of experience in Dynamics 365 configuration, strong stakeholder management skills, and a relevant Bachelor's degree. The role offers a fulfilling work environment with numerous benefits including vacation days and professional development opportunities.

Qualifications

• 3+ years as a Dynamics 365 Functional Consultant/Business Analyst with hands-on experience.
• Strong skills in configuring Dynamics 365 Sales, Marketing, and Customer Service.
• Proven troubleshooting and optimization skills for Dynamics 365.

Responsibilities

• Partner with business teams to gather requirements and enhance CRM utilization.
• Configure Dynamics 365 platforms and map CRM processes.
• Validate data accuracy and drive user adoption.

Skills

CRM configuration

Dynamics 365 Sales

Power BI

Requirements gathering

Stakeholder management

Education

Bachelor's in Business/Information Systems/Computer Science

Tools

Microsoft Dynamics 365

SAP S/4HANA

Power Platform

Job description

Do you have a passion for understanding customer needs and translating them into CRM solutions that deliver real business value?

Does working in the head office of one of the most progressive Medical Device Manufacturers sound exciting?

Applied Medical gives you the opportunity to contribute to our global mission of high standards of integrity and social responsibility.

As our Business Analyst – CRM, you will act as a strategic liaison between global business stakeholders and technical teams to enhance Applied Medical’s utilization of Microsoft Dynamics 365 Sales, Marketing, and Customer Service. You will assess global business needs and turn them into clear user requirements. You will configure Dynamics 365 platforms, improve CRM processes, and support solution delivery that drives measurable business outcomes. You will play a key role in promoting user adoption, managing enhancements, and ensuring the platform’s configuration continues to align with evolving business priorities.

Key Responsibilities

• Partner with Sales, Marketing, and Customer Service to gather requirements and identify pain points
• Lead requirements workshops and map current/future-state CRM processes
• Convert business needs into functional specs, user stories, and acceptance criteria for Dynamics 365
• Configure Dynamics 365 Sales, Marketing, and Customer Service (leads, opportunities, accounts, cases, journeys, campaigns, segmentation, scoring) using OOTB and Power Platform features
• Work with tech teams to integrate Dynamics 365 with SAP S/4HANA and other systems for seamless data flow
• Validate migrated data for accuracy and identify automation and analytics improvements (Power BI)
• Build and maintain dashboards/reports to surface key sales, marketing, and service metrics
• Lead User Acceptance Testing, troubleshoot functional issues, and ensure release quality
• Develop training materials, deliver training, provide post-launch support, and drive adoption
• Monitor system performance, optimize processes, and enforce CRM data governance and compliance

What you bring

• Bachelor's in Business/Information Systems/Computer Science or related (preferred)
• 3+ years as a Dynamics 365 Functional Consultant/Business Analyst with hands‑on CRM configuration, requirements gathering, and UAT. Healthcare/medical device experience a plus
• Experience configuring Dynamics 365 Sales, Marketing, and Customer Service (leads, opportunities, accounts/contacts, cases, campaigns, journeys, segmentation, email, lead scoring)
• Strong skills with Dynamics 365 customization (forms/views, business process flows, workflows), Power Platform (Power Apps, Power Automate, Power BI), and building dashboards/reports
• CRM data modeling, migration, integration (e.g., SAP S/4HANA), and data quality/governance experience; familiar with integration tools (e.g., Azure Logic Apps)
• Proven troubleshooting, system optimization, and mobile experience delivery for Dynamics 365
• Relevant certifications preferred (MB-210, MB-220, MB-230, Power Platform) and excellent English communication/stakeholder management

What we offer

• An international working environment, fueled by respect and a healthy work‑life balance tailored to the business and team member’s needs
• 27 paid vacation days (based on full‑time contract) with option to purchase five additional days
• This is mainly an on‑site role with hybrid options
• Commuting allowance of €0,23/km or full coverage of public transportation costs
• A wide variety of internal trainings and development possibilities and a tuition program for external trainings
• The opportunity to pro‑actively work on your vitality and fitness
• State‑of‑the‑art facilities, including green areas, in‑house restaurant and gym
• Additional benefits, such as:
  • Attractive pension scheme (your contribution at 4%, ours at 12%)
  • €50 net monthly health insurance contribution
  • Two (paid) days per year dedicated to volunteering activities
  • Several fun company events and meaningful initiatives organized throughout the year