Business Analyst

Amoria Bond; Utrecht; On-site; EUR 60,000 - 80,000; Full time

Job summary

Amoria Bond in the Netherlands is seeking a detail-oriented and innovative Business Analyst Marketing Automation to join our diverse marketing team. You will optimize and integrate marketing automation beyond email, focusing on DAM, chain integrations, and CDC platform integration to drive data-driven marketing strategies.

You will collaborate with marketing, IT, and external vendors, document requirements, lead DAM implementation, and ensure data governance and accessibility across systems,

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Information Systems, or related field.
• Proven experience in marketing automation beyond email construction; expertise in chain/system integrations.
• Hands-on experience implementing Digital Asset Management (DAM) systems within a marketing environment.
• Knowledge or experience integrating Customer Data Cloud (CDC) platforms is highly desirable.

Responsibilities

• Analyze and document business requirements related to marketing automation with emphasis on system integration and automation workflows.
• Lead the implementation and optimization of a Digital Asset Management (DAM) system to streamline asset usage across marketing teams.
• Collaborate cross-functionally to design and implement chain integrations and system linkages that support a unified marketing technology ecosystem.
• Drive the integration of the Customer Data Cloud (CDC) platform within the marketing department to enhance customer insights and campaign targeting.
• Act as a liaison between marketing, IT, and external vendors to ensure seamless system communication and data flow.
• Continuously assess current marketing processes and recommend improvements based on data and technology capabilities.
• Provide training and documentation to marketing users to maximize adoption and correct usage of integrated systems.
• Maintain strong focus on data privacy, governance, and compliance throughout marketing automation initiatives.

Skills

Marketing automation

System integration

Data-driven marketing

Stakeholder collaboration

Education

Bachelor’s degree in Business Administration, Marketing, Information Systems

Tools

Digital Asset Management (DAM)

CDC integration

Job description

We are seeking a detail-oriented and innovative Business Analyst Marketing Automation to join our diverse and inclusive marketing team. In this role, you will play a key part in optimizing and integrating our marketing automation systems beyond email construction, focusing on chain integration, system linkages, and the implementation of a Digital Asset Management (DAM) system. You will also work closely with various stakeholders to ensure seamless Customer Data Cloud (CDC) platform integration within the marketing department, driving efficiency and data-driven marketing strategies.

Our company values diversity, equality, and inclusion, and we are committed to providing equal opportunities to all employees and candidates. We encourage applications from people of all backgrounds and experiences.

Responsibilities

• Analyze and document business requirements related to marketing automation with emphasis on system integration and automation workflows.
• Lead the implementation and optimization of a Digital Asset Management (DAM) system to streamline asset usage across marketing teams.
• Collaborate cross-functionally to design and implement chain integrations and system linkages that support a unified marketing technology ecosystem.
• Drive the integration of the Customer Data Cloud (CDC) platform within the marketing department to enhance customer insights and campaign targeting.
• Act as a liaison between marketing, IT, and external vendors to ensure seamless system communication and data flow.
• Continuously assess current marketing processes and recommend improvements based on data and technology capabilities.
• Provide training and documentation to marketing users to maximize adoption and correct usage of integrated systems.
• Maintain strong focus on data privacy, governance, and compliance throughout marketing automation initiatives.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Information Systems, or a related field.
• Proven experience in marketing automation outside of basic email construction; expertise in chain/system integrations.
• Hands‑on experience with implementing Digital Asset Management (DAM) systems within a marketing environment.
• Knowledge or experience integrating Customer Data Cloud (CDC) platforms is highly desirable.
• Strong analytical, problem‑solving, and communication skills with the ability to work collaboratively in diverse teams.
• Familiar with data governance principles and marketing technology ecosystems.
• Fluency in English; proficiency in additional languages is a plus.
• Passionate about fostering an inclusive and equitable workplace culture.

Day‑to‑Day

• Collaborate with marketing managers and technology partners to gather and refine requirements.
• Map existing marketing automation workflows and identify integration points.
• Manage project plans for DAM system implementation and CDC integration.
• Participate in testing and quality assurance of new system functionalities.
• Hold regular update meetings with stakeholders ensuring transparency and alignment.
• Support marketing team members through training sessions and user support.
• Monitor system performance and user feedback to recommend continuous improvements.
• Advocate for accessibility and inclusive design principles in marketing technology solutions.