Marketing Automation & DAM Integration Analyst

Amoria Bond; Utrecht; On-site; EUR 60,000 - 80,000; Full time

Job summary

Amoria Bond in the Netherlands is seeking a detail-oriented and innovative Business Analyst Marketing Automation to join our diverse marketing team. You will optimize and integrate marketing automation beyond email, focusing on DAM, chain integrations, and CDC platform integration to drive data-driven marketing strategies.

You will collaborate with marketing, IT, and external vendors, document requirements, lead DAM implementation, and ensure data governance and accessibility across systems,

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Information Systems, or related field.
• Proven experience in marketing automation beyond email construction; expertise in chain/system integrations.
• Hands-on experience implementing Digital Asset Management (DAM) systems within a marketing environment.
• Knowledge or experience integrating Customer Data Cloud (CDC) platforms is highly desirable.

Responsibilities

• Analyze and document business requirements related to marketing automation with emphasis on system integration and automation workflows.
• Lead the implementation and optimization of a Digital Asset Management (DAM) system to streamline asset usage across marketing teams.
• Collaborate cross-functionally to design and implement chain integrations and system linkages that support a unified marketing technology ecosystem.
• Drive the integration of the Customer Data Cloud (CDC) platform within the marketing department to enhance customer insights and campaign targeting.
• Act as a liaison between marketing, IT, and external vendors to ensure seamless system communication and data flow.
• Continuously assess current marketing processes and recommend improvements based on data and technology capabilities.
• Provide training and documentation to marketing users to maximize adoption and correct usage of integrated systems.
• Maintain strong focus on data privacy, governance, and compliance throughout marketing automation initiatives.

Skills

Marketing automation

System integration

Data-driven marketing

Stakeholder collaboration

Education

Bachelor’s degree in Business Administration, Marketing, Information Systems

Tools

Digital Asset Management (DAM)

CDC integration

Job description

Amoria Bond in the Netherlands is seeking a detail-oriented and innovative Business Analyst Marketing Automation to join our diverse marketing team. You will optimize and integrate marketing automation beyond email, focusing on DAM, chain integrations, and CDC platform integration to drive data-driven marketing strategies.

You will collaborate with marketing, IT, and external vendors, document requirements, lead DAM implementation, and ensure data governance and accessibility across systems,