Brand Strategist (Mid-Level) – Digital & Cultural Insights

Monks; Amsterdam; On-site; EUR 60,000 - 80,000; Full time

Job summary

Monks is seeking a Mid-level Strategist to join the Netherlands regional client team, turning audience insights into bold creative opportunities at the intersection of brand strategy and social ecosystems. You will decode digital culture and craft connected brand experiences for local audiences.

The role involves working with cross-functional teams, guiding concepts from strategy through execution, and leveraging AI tools to enhance research and outputs.

Qualifications

• Around 5 years of experience in creative, digital, or brand strategy.
• Proven track record at a creative agency or specialist digital/social shop.
• Strong foundation in brand strategy, social media ecosystems, and modern digital marketing.
• Great narrative skills with the ability to translate data into actionable insights and strategic briefs.
• Collaborative mindset with experience working alongside cross-functional creative teams.
• Cultural curiosity about Dutch entertainment, creators, memes and trends.

Responsibilities

• Develop clear, compelling strategy briefs grounded in market research, audience insights, and cultural trends.
• Partner with creative and production teams to guide concepts from early strategy through execution.
• Map consumer experience journeys and modern campaign ecosystems across digital and social touchpoints.
• Analyse campaign performance, consumer feedback, and social data to refine ongoing brand strategies.
• Collaborate with the Strategy Director to support local and regional client presentations.
• Leverage agency AI workflows and creative tools to optimise research and strategic output.

Skills

Brand strategy

Social media ecosystems

Digital marketing

Narrative skills

Collaboration

Cultural curiosity

Job description

Monks is seeking a Mid-level Strategist to join the Netherlands regional client team, turning audience insights into bold creative opportunities at the intersection of brand strategy and social ecosystems. You will decode digital culture and craft connected brand experiences for local audiences.

The role involves working with cross-functional teams, guiding concepts from strategy through execution, and leveraging AI tools to enhance research and outputs.