Strategist

Monks; Amsterdam; On-site; EUR 60,000 - 80,000; Full time

Job summary

Monks is seeking a Mid-level Strategist to join the Netherlands regional client team, turning audience insights into bold creative opportunities at the intersection of brand strategy and social ecosystems. You will decode digital culture and craft connected brand experiences for local audiences.

The role involves working with cross-functional teams, guiding concepts from strategy through execution, and leveraging AI tools to enhance research and outputs.

Qualifications

• Around 5 years of experience in creative, digital, or brand strategy.
• Proven track record at a creative agency or specialist digital/social shop.
• Strong foundation in brand strategy, social media ecosystems, and modern digital marketing.
• Great narrative skills with the ability to translate data into actionable insights and strategic briefs.
• Collaborative mindset with experience working alongside cross-functional creative teams.
• Cultural curiosity about Dutch entertainment, creators, memes and trends.

Responsibilities

• Develop clear, compelling strategy briefs grounded in market research, audience insights, and cultural trends.
• Partner with creative and production teams to guide concepts from early strategy through execution.
• Map consumer experience journeys and modern campaign ecosystems across digital and social touchpoints.
• Analyse campaign performance, consumer feedback, and social data to refine ongoing brand strategies.
• Collaborate with the Strategy Director to support local and regional client presentations.
• Leverage agency AI workflows and creative tools to optimise research and strategic output.

Skills

Brand strategy

Social media ecosystems

Digital marketing

Narrative skills

Collaboration

Cultural curiosity

Job description

Please note that we will never request payment or bank account information at any stage of the recruitment process. As we continue to grow our teams, we urge you to be cautious of fraudulent job postings or recruitment activities that misuse our company name and information. Please protect your personal information during any recruitment process. While Monks may contact potential candidates via LinkedIn, all applications must be submitted through our official website ( monks.com/careers ).

About the Role

As a Mid-level Strategist, you'll join our Netherlands regional client team to turn sharp audience insights and social intelligence into bold creative opportunities. You will sit at the intersection of brand strategy, modern social ecosystems, and technology-driven creative execution. We are looking for someone with a passion for creative strategy who can break down complex briefs, decode digital culture, and build connected brand experiences that get noticed.

Responsibilities:

• Develop clear, compelling strategy briefs grounded in market research, audience insights, and cultural trends.
• Partner with creative and production teams to guide concepts from early strategy through execution.
• Map out consumer experience journeys and modern campaign ecosystems across digital and social touchpoints.
• Analyse campaign performance, consumer feedback, and social data to refine ongoing brand strategies.
• Collaborate with the Strategy Director to support local and regional client presentations.
• Leverage agency AI workflows and creative tools to optimise research and strategic output.

About You

The essentials:

• Around 5 years of experience in creative, digital, or brand strategy.
• Proven track record at a creative agency or specialist digital/social shop.
• Strong foundation in brand strategy principles, social media ecosystems, and modern digital marketing.
• Great narrative skills, with the ability to translate data into actionable insights and strategic briefs.
• Collaborative mindset with experience working alongside cross-functional creative teams.
• Cultural Curiosity. A curious mind with a genuine passion for pop culture, from global trends to the Dutch scene: entertainment, music, creators, memes and moments that start conversations and shape behaviors. You know what’s happening on Dutch TikTok and what’s dominating the group chats and you know how to turn that cultural fluency into ideas that feel native, timely and relevant to local audiences.

Not a Must, But a Plus:

• Experience with or enthusiasm for AI tools in strategic research and workflows.
• Background in experience strategy or consumer experience design.
• Familiarity with the Dutch market and regional consumer trends.

At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.

#LI-JT1

About Monks

Monks is the global, digital-first, data-driven, unitary operating brand of S4Capital plc, where our culture centers on how we show up for the work and for one another. That begins with the commitment to strive for mastery—taking deep pride in our craft and creating work that sets the bar. In everyday execution, we drive momentum by choosing bold action rather than waiting for certainty. Above all, our teams are stronger together, bringing diverse perspectives into a unified team that communicates with clarity, trust, and mutual respect. This commitment to craft and innovation translates directly into widespread industry acclaim: Monks was named a Contender in The Forrester Wave™: Global Marketing Services and a leader in the 2026 Gartner® Magic Quadrant™ for Global Digital Marketing Agencies. It ranks among Cannes Lions' Top 10 Creative Companies (2022-25) and remains the only partner featured in AdExchanger’s Programmatic Power Players list every year (2020-24). Named Adweek’s first AI Agency of the Year (2023) and The One Show’s inaugural AI Pioneer Organization (2025), Monks was also awarded Business Intelligence Group’s 2026 Excellence in Artificial Intelligence Award in the Human-Machine Interaction Team category. Additionally, Monks.Flow earned AI-based Marketing Solution of the Year at the 2026 AI Breakthrough Awards and a 2026 Global Generative AI Award in the Agentic Marketing Innovation category. Finally, Monks achieved a record-breaking number of FWAs and continues to hold the most of any partner.

We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.

At Monks, we are committed to protecting your personal information. As part of our recruitment process, we collect and process personal data to evaluate your application and communicate with you. To understand how we handle your information, including the types of data we collect, how we use it, and your rights, please read our Monks Candidate Privacy Notice . We encourage you to review this notice to ensure you are fully informed about how your data will be managed during your application process.

Monks does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.