Strategic Creative Lead: Real-Time AI Brand Systems

twentysix; Hilversum; Hybrid; EUR 60,000 - 90,000; Full time

Job summary

Monks is seeking a Creative Strategist to develop and execute innovative, integrated brand strategies across campaigns, social platforms and digital actions. You will blend culture, technology and business knowledge to drive data-informed creative solutions for real-time brands.

Collaborating with cross-functional teams, you will write briefs, guide ideation sessions and track campaign KPIs, using AI tools to expand research and audience capabilities for measurable client outcomes.

Qualifications

• 5-7 years of experience in strategy, digital marketing, brand content or consulting.
• Active use of AI tools in your current work, and willingness to experiment with new tools, technologies and agents.
• A confident, clear presenter, able to communicate complex ideas persuasively to clients and internal teams.
• Strong familiarity with social platforms: how they operate culturally, not just functionally.

Responsibilities

• Develop and execute integrated strategies across brand systems, campaigns, social platforms and digital actions that align with client business goals and drive measurable results.
• Stay fluent in culture, technology, entertainment and industry trends on an ongoing basis, translating that fluency into executable creative concepts, platforms and solutions; not just long decks that never leave the room.
• Serve as a strategic partner for clients: understand their business challenges, audiences and data deeply, and bring recommendations and innovation leaps.
• Having a strong POV is a must: without your own perspective, there's no strategic value that machines can't already deliver.
• Write internal briefs that translate client needs into something a creative team can act on immediately, using AI tools to expand research and audience capabilities.
• Lead and actively participate in ideation sessions with the creative team and clients.
• Track KPIs and performance data to optimize live campaigns and surface new opportunities.

Skills

Strategy

Digital marketing

Brand content

Consulting

AI tools

Presentation

Social platforms

Job description

Monks is seeking a Creative Strategist to develop and execute innovative, integrated brand strategies across campaigns, social platforms and digital actions. You will blend culture, technology and business knowledge to drive data-informed creative solutions for real-time brands.

Collaborating with cross-functional teams, you will write briefs, guide ideation sessions and track campaign KPIs, using AI tools to expand research and audience capabilities for measurable client outcomes.