Brand Specialist-Buldak

Samyang Europe

Amstelveen

On-site

EUR 38,000 - 53,000

Full time

14 days+

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Benefits offered by this job

Pension plan

Commuting benefit

Vitality Benefit

Lease Bike

25 days paid time off

Company laptop & phone

Free Accident & WIA Gap insurance

Job summary

Samyang Europe is seeking a Brand Specialist for the Buldak brand to accelerate growth across Europe, translating the brand strategy into consumer initiatives that resonate in diverse markets.

You will collaborate with the Marketing Lead, IMX Lead and Sales, driving campaigns, product launches and digital marketing while owning projects and measuring impact in a fast-paced FMCG environment.

Qualifications

A bachelor’s degree in marketing or related field is required.

Responsibilities

Own key elements of the brand plan for Buldak across Europe.

Skills

Brand marketing

Digital marketing

Social media

Project management

Stakeholder management

English communication

Entrepreneurial mindset

Cross-country launches

Korean language (nice to have)

Education

Bachelor's degree in marketing, Business Administration, or related field

Job description

About Buldak

What if you could help shape the next chapter of one of the world\'s most exciting food brands? Meet Buldak – the iconic Korean brand that turned extreme spiciness into a global cultural phenomenon. Loved by millions, Buldak is bold, unapologetic, highly digital and anything but ordinary. Buldak is growing fast, and now, we\'re building its next chapter in Europe to unlock its full potential.

Role Overview

This is not about maintaining an established brand. It is about building, shaping and accelerating it. You will join at a rare moment: the opportunity is huge, the foundations are being built and there is still plenty to shape. You will have the freedom to challenge, experiment, move fast and turn ideas into action.

We are looking for a Brand Specialist Buldak who will help drive the growth of Buldak across Europe, translating the brand strategy into compelling consumer initiatives that resonate across diverse European markets, ensuring our products stand out in the competitive FMCG landscape.

You will work closely with the Marketing Lead, IMX Lead and Media & Digital Strategy Lead, as well as Sales, local markets and agency partners. You will be the connector who ensures that brand strategy, consumer insight and commercial priorities come together to build the brand.

Qualifications

A bachelor\'s degree in marketing, Business Administration, or a related field
A minimum of 3-5 years of experience in brand marketing, preferably within the FMCG and food industry
Strong understanding of brand building and consumer marketing
Good understanding of digital and social media and genuine curiosity about consumer culture
Experience in launching products across multiple countries, preferably within Europe is a plus
Comfortable taking ownership and managing projects independently.
Great project management and stakeholder management skills
Proficiency in digital marketing & analytical mindset
Excellent communication skills in English; proficiency in the Korean language is a plus

Most importantly, you are curious, entrepreneurial and resilient. You don\'t need to know everything — but you need to be willing to learn fast, ask the right questions, take ownership and find a way forward when things don\'t go to plan.

Key Responsibilities

Own key elements of the Buldak brand plan, identifying opportunities to drive awareness, trial and growth
Lead specific brand projects from insight and brief through to execution, working closely with the IMX and Media & Digital teams
Develop a deep understanding of consumers, culture, category and competitors and turn insights into opportunities, considering regional differences and utilizing centrally led market research and insights
Contribute to brand positioning, portfolio strategy and annual marketing planning
Support the planning and roll-out of NPDs into the specific markets in collaboration with sales and operation teams
Partner with the IMX Lead to ensure campaigns and activations bring the brand strategy to life
Monitor brand and business performance and turn learnings into action
Bring new ideas, trends and opportunities to the team and proactively turn them into initiatives especially in the areas of digital marketing and social media

What We Offer