Role Overview
About Buldak
What if you could help shape the next chapter of one of the world's most exciting food brands?
Meet Buldak — the iconic Korean brand that turned extreme spiciness into a global cultural phenomenon. Loved by millions, Buldak is bold, unapologetic, highly digital and anything but ordinary. Buldak is growing fast, and now, we are building its next chapter in Europe. This is not about maintaining an established brand. It is about building, shaping and accelerating it. You will join at a rare moment: the opportunity is huge, the foundations are being built and there is still plenty to shape. You'll have the freedom to challenge, experiment, move fast and turn ideas into action.
Role Overview
We are building a new in-house IMX team in Amsterdam to bring Buldak and our other brands to life across Europe. We are looking for a Graphic Designer who combines great creative instincts with strong executional craft. Someone who can take a campaign idea, brand strategy or simple brief and turn it into visual work that makes people stop, look and engage. You will report to the IMX lead and work closely with the Brand teams, Media & Digital and Trade Marketing teams, creating everything from campaign Key Visuals and retail materials to digital assets and impactful presentation decks. While today, Buldak is our flagship brand, you will also be supporting our new brands in the future. The role in one line: As part of our in-house creative team you will turn brand strategy and big ideas into brilliant visual work, at speed, across Europe.
Qualifications
Required Qualifications
- Bachelor’s degree or diploma in Graphic Design, Visual Communication or a related field
- 2–5 years of professional graphic design experience, strong preference for experience in FMCG (food), or experience in related industries like consumer goods, retail or agency side
- Strong portfolio showing brand identity, campaign/KV development, digital and retail/POSM work
- Proficiency in Adobe Creative Suite — particularly Illustrator, Photoshop and InDesign but also AI tools that bring presentations and visual work to the next level
- Good visual storyteller and good understanding of typography and layout principles
- Ability to interpret briefs and convert ideas into creative solutions
- Fluent in Business English (written and spoken) is essential
- Additional European languages are considered an advantage
Preferred skills
- Creative - you have an eye for what makes a brand stand out
- Hands-on - you enjoy making things, not just briefing others to make them
- Fast & resourceful - you can turn a brief into something great
- Detail-driven - you know that (visual) details matter to make an impact
- Entrepreneurial - you are excited about building an in-house creative capability and shaping how we work
- Collaborative - you enjoy working with marketers, sales teams and other creatives and know how to turn different perspectives into better work
- Curious - you keep looking at what's happening in culture, what appeals to our consumers and what’s happening on the Socials
- Able to work independently and as part of a cross-functional team
Key Responsibilities
- Campaign & Brand Design: Develop and execute Key Visuals, campaign visual identities and visual concepts for Buldak and future brands
- Digital & Content: Create digital assets for TikTok and other social media, e-commerce, websites and digital advertising. Adapt campaign assets into different formats and channels while maintaining visual impact
- Retail & Trade Marketing: Create POSM, displays, promotional materials, retailer assets and in-store communication. Work closely with Trade Marketing and Sales to turn commercial requirements into strong creative solutions
- Marketing & Team Support: Create presentation decks, sales materials, event materials and other brand communications that make visual impact. Build templates and reusable creative assets that make the marketing team's work faster and more consistent
- Creative Excellence: Stay close to design, culture, social and visual trends and bring fresh inspiration to the team. Continuously challenge and improve how Buldak shows up visually. Know when to develop work in-house and when specialist external support is needed
- Collaboration: Work closely with the brand & trade marketing teams, sales, IMX, Media & Digital and external creative partners
- Project management: Manage multiple projects, markets and deadlines without losing attention to detail
What We Offer
- A salary that ranges between €3,400 and €4,750 gross per month
- Pension plan
- Commuting benefit
- Vitality Benefit (€50 a month)
- Lease Bike Option
- 25 days of paid time off
- Company laptop & phone
- Free Accident & WIA Gap insurance
- An international team of highly skilled colleagues
Salary
3400 - 4750 EUR (monthly)