Social Media Specialist (EU)

Samyang Europe

Amstelveen

On-site

EUR 42,000 - 53,000

Full time

26 hours ago

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Benefits offered by this job

Pension plan

Commuting benefit

Vitality Benefit

Lease Bike Option

25 days paid time off

Company laptop & phone

Free Accident & WIA Gap insurance

Great office location in Amstelveen

International team

Job summary

Buldak is building its European hub and seeks a Social Media Specialist to shape content strategy for Germany and the Netherlands, enhancing brand awareness through digital storytelling.

You will manage daily social channels, collaborate with creators, and adapt global campaigns for local audiences in a fast, entrepreneurial environment.

Qualifications

Minimum 3–5 years in social media or digital marketing, preferably FMCG or lifestyle brands.
Expertise with TikTok and social-first content driving engagement.
Strong copywriting, content briefing and basic video editing skills.
Excellent English, German language skills are a strong plus.

Responsibilities

Develop and execute European social media content strategy aligned with brand goals.
Manage day-to-day channels, prioritize TikTok, and drive community engagement.
Collaborate with influencers to create authentic content and campaigns.
Track performance, optimize content strategy, and report insights.
Support eCommerce growth and social commerce initiatives across markets.

Skills

Social media management

Content marketing

TikTok expertise

Paid social campaigns

Influencer marketing

Copywriting

English communication

German language

Analytical mindset

Tools

Meta Business Suite

TikTok Ads Manager

Google Analytics

Job description

About Buldak

What if you could help shape the next chapter of one of the world's most exciting food brands?

Meet Buldak — the iconic Korean brand that turned extreme spiciness into a global cultural phenomenon. Loved by millions, Buldak is bold, unapologetic, highly digital and anything but ordinary. And now, we are building its next chapter in Europe.

Role Overview

What if you could help shape the next chapter of one of the world's most exciting food brands? Meet Buldak — the iconic Korean brand that turned extreme spiciness into a global cultural phenomenon. Loved by millions, Buldak is bold, unapologetic, highly digital and anything but ordinary. And now, we are building its next chapter in Europe.

Buldak is growing fast, and we are building a new marketing hub in Europe to unlock its full potential. This isn't about maintaining an established brand. It is about building, shaping and accelerating it.

You will join at a rare moment: the opportunity is huge, the foundations are being built and there is still plenty to shape. You'll have the freedom to challenge, experiment, move fast and turn ideas into action.

The Social Media Specialist will be responsible for planning, creating, managing, and optimizing social media content and campaigns across European markets, starting with Germany and The Netherlands. As part of our marketing team, you will play a key role in strengthening brand awareness, increasing community engagement, and supporting commercial objectives through compelling digital storytelling. You will manage our channels day-to-day, create and publish engaging content, and collaborate with influencers and creators to bring our brand story to life. The ideal candidate is hands‑on, creative, and analytical. Someone who knows how to match the right platform, message, and tone to the right audience.

Qualifications & Requirements

3-5 years of experience in social media management, content marketing or digital marketing, preferably within FMCG, consumer or lifestyle brands
Deep understanding of TikTok and social-first content — what makes people stop, watch, engage and share
Strong content judgement — you know the difference between content that looks like advertising and content people actually want to consume
A genuine understanding and passion for internet youth culture, creators, trends and emerging platforms
Familiarity with paid social campaigns and analytics tools (e.g. Meta Business Suite, TikTok Ads Manager, Google Analytics)
Data-driven mindset and able to turn performance metrics into practical improvements
Experience in influencer marketing and content creator collaborations
Strong content creation skills (copywriting, briefing visuals/video, basic editing)
Highly proactive, entrepreneurial and comfortable building something from the ground up
Strong preference for a German native speaker/high German language proficiency and/or strong understanding for German (youth) culture is a strong plus
Excellent communication in English; Korean and additional European languages are a plus

Key Responsibilities

Social Media Strategy & Content

Develop and execute Buldak’s social media content strategy for European markets, aligned with the brand strategy
Create and manage an engaging content calendar, balancing always‑on content, campaigns, trends and cultural moments
Manage day‑to‑day operations of social media channels with a clear priority for TikTok incl. publishing, community engagement and moderation
Plan, create, and publish engaging posts (text, visuals, video, reels, stories) that fit platform best practices
Ensure consistent tone of voice that resonates with European audiences while reflecting the brand’s Korean heritage
Identify trends, formats, creators and conversations that Buldak can authentically participate in
Bring fresh ideas, inspiration and emerging trends to the wider marketing team
Help build Buldak's social playbook and ways of working as the European business grows

Influencer & Creator Management

Identify, recruit, and collaborate with influencers, content creators, and brand ambassadors to develop social-first content
Create strategies to fully leverage UGC as an asset for the brand
Build long‑term relationships with partners who fit the brand identity

Analytics & Reporting

Track social performance and set‑up efficient measurement tools generating insightsUse insights to optimize content strategy and campaign execution
Uncover social media trends, consumer feedback, and competitor insights
Ensure Social listening is in place in collaboration with Global HQ to track performance

ECommerce

Leverage social media to support eCommerce growth, driving traffic and conversions to D2C platforms and key online retail partners
Explore and activate social commerce opportunities (TikTok Shop, Instagram Shopping etc.) to directly connect engagement with sales

Collaboration

Monitor social conversations, engage with online communities, and respond to customer interactions in a timely manner
Work closely with the Media & Digital Strategy Lead to connect organic social, creators and paid amplification
Collaborate with the Marketing and IMX teams to make campaigns work naturally within social culture
Ensure all content adheres to brand guidelines and complies with advertising and regulatory standards
Align with the Regional marketing lead and Global HQ to adapt global content and campaigns for local markets

What We Offer