Brand Leader, Beyond Beer: Growth & Innovation

HEINEKEN; Amsterdam; On-site; EUR 85,000 - 125,000; Full time

Benefits offered by this job

Meal vouchers

Hospitalisation plan

Group insurance

33 leave days

Mobility options

Bonus

Job summary

HEINEKEN Amsterdam is seeking a Brand Manager Beyond Beer BNL to drive growth for the Beyond Beer portfolio in Belgium and the Netherlands. You will balance local market needs with global strategy, leading strategic brand work, campaigns and product initiatives that resonate with Gen Z and consumers seeking new flavours.

You will collaborate with sales, trade marketing and data teams to ensure cohesive activation across touchpoints and markets, while managing budgets and delivering measurable

Qualifications

• Master’s degree in Marketing, Business, Economics, or related field.
• Around 8 years of commercial/marketing experience in FMCG or beer/craft is preferred.
• Experience with brand strategy, portfolio management and innovation is required.

Responsibilities

• Lead brand building for Beyond Beer, aligning local Belgium/Netherlands needs with international strategy.
• Shape portfolio activation across Retail, OOH, e-commerce and events to drive growth.
• Develop and execute ATL/BTL campaigns and manage budgets and resources.
• Collaborate cross-functionally with sales, trade marketing, data and global brand teams.

Skills

Brand strategy

Portfolio management

Innovation

Analytical mindset

Budget management

Cross-functional collaboration

Stakeholder management

Education

Master’s degree in Marketing or related field

Tools

Marketing analytics tools

Job description

HEINEKEN Amsterdam is seeking a Brand Manager Beyond Beer BNL to drive growth for the Beyond Beer portfolio in Belgium and the Netherlands. You will balance local market needs with global strategy, leading strategic brand work, campaigns and product initiatives that resonate with Gen Z and consumers seeking new flavours.

You will collaborate with sales, trade marketing and data teams to ensure cohesive activation across touchpoints and markets, while managing budgets and delivering measurable