Brand Designer

Groove Digital; Amsterdam; On-site; EUR 45,000 - 60,000; Full time

Benefits offered by this job

MacBook

Personal development budget

25 holidays

Job summary

Groove Digital in Amsterdam is seeking a Brand Designer to create scalable identities and design systems. You will shape logo systems, typography, color, and motion that survive real use while remaining lively across touchpoints and campaigns.

You will work in a fast-paced studio, extend into campaigns, and present decisions in business terms to founders. Fluency in Dutch and English is required, with a strong emphasis on craft and system thinking.

Qualifications

• Three to six years of brand or visual design experience with a portfolio showing systems, not just finished artwork.
• Strong typographic command and high-quality type treatment.
• Proficiency with Figma; familiarity with tokens, components, and auto layout.

Responsibilities

• Design identities: logo systems, typography, color, grids and motion to create cohesive brand languages.
• Build design systems and documentation in Figma so developers can implement without guesswork.
• Design for the web first and ensure system works in CMS, dark mode, and slow connections.

Skills

Brand design

Visual systems

Typography

Figma

Dutch/English fluency

Tools

Figma

Webflow

Framer

Job description

## Job description### Your impactPlenty of studios can make a beautiful identity. Far fewer can make one that still looks like itself eight months later, on a landing page built by someone else, at a size nobody designed for.As a Brand Designer at Groove Digital you build identities as systems. Logo, type, colour, grid, motion and imagery, defined tightly enough to survive real use and loosely enough to stay alive. Because we design and build in the same building, you get something most brand designers never get: you watch your own system go into production and you can fix what does not hold.### What will you do?* **Design identities:** Wordmarks, logo systems, typographic hierarchies, colour systems and the visual language that ties them together.* **Build design systems:** Tokens, components and documentation in Figma, structured so that a developer can implement them without guessing.* **Design for the web first:** You know how your system behaves in a CMS, in a dark mode toggle and on a slow connection.* **Extend into campaign:** Social, out of home, print, decks and video stills, so the brand holds together everywhere it appears.* **Present your thinking:** You explain a design decision to a founder in terms of their business, not in terms of kerning.### What we expect from you* **Three to six years in brand or visual design,** with a portfolio that shows systems, not only finished artwork.* **Typographic command:** Type is where the quality bar sits, and yours is high.* **Figma fluency:** Variables, components, auto layout and libraries are how you work, not features you know about.* **Web literacy:** You understand responsive behaviour, and ideally you have touched Webflow or Framer yourself.* **Language:** Fluent in Dutch and English.* **Bonus points for** motion design, 3D, illustration, or a side project with an obsessive level of detail.### What you can expect from us* **The full arc:** Strategy, identity and build under one roof, so your work does not get handed off and diluted.* **Ambitious clients:** B2B, SaaS, fintech, hospitality and e-commerce brands that came to us for a step change.* **A full AI stack:** Claude and the tooling to take the boring parts off your plate.* **Learning Fridays:** Dedicated time every week to build your own craft and your own portfolio.* **Transparent pay:** Your salary is set by our published grading framework and your experience, alongside a MacBook, 25 holidays and a personal development budget.### How we hire* Send your portfolio and pick one project to walk us through. A CV is optional.* A 30 minute intro call with Rens.* A portfolio session where we go deep on one identity you built.* A paid half day with the team in our Amsterdam office.* A decision within one week of that day.