Brand Content Creator & Copywriter (Multichannel)

Abel; Amsterdam; On-site; EUR 40,000 - 55,000; Full time

Job summary

Abel in Amsterdam seeks a hands-on Content Creator to partner with the Creative Director. You will own brand voice across owned and partner touchpoints, script content for designers, and produce copy for paid social with rapid variant testing.

You’ll support launches, PR engagement, and global brand communications, while building Klaviyo email campaigns and updating Shopify pages within templated structures. A growth-minded, proactive contributor thrives here.

Qualifications

• 2–4 years in copywriting, content, or brand roles.
• Multi-channel copywriting across brand, campaign and editorial content.
• Comfortable shooting and scripting short-form video solo.
• Portfolio of paid social ad copy.
• Able to turn briefs into rapid copy variants for testing.
• Maintaining brand voice at speed and independently.
• Experience liaising with press, agencies, and KOLs.
• Experience with social community management and content updates in CMS.

Responsibilities

• Plan and manage the content calendar across brand touchpoints.
• Write and script content for paid social and videos.
• Create copy for different channels and adapt messaging.
• Maintain brand voice guidelines and tone.
• Support launches and campaigns with copy and timelines.
• Collaborate with PR, KOLs, and ShopsMy/Shopify content.

Skills

Copywriting

Brand voice

Video scripting

Multi‑channel content

Email campaigns (Klaviyo)

Shopify CMS updates

Social media management

PR liaison

Tools

Klaviyo

Shopify

CMS (Shopify/similar)

Job description

Abel in Amsterdam seeks a hands-on Content Creator to partner with the Creative Director. You will own brand voice across owned and partner touchpoints, script content for designers, and produce copy for paid social with rapid variant testing.

You’ll support launches, PR engagement, and global brand communications, while building Klaviyo email campaigns and updating Shopify pages within templated structures. A growth-minded, proactive contributor thrives here.