Ecommerce Coordinator

Abel; Amsterdam; On-site; EUR 42,000 - 64,000; Full time

Job summary

Abel in Amsterdam is seeking an ambitious E-commerce Coordinator to be the right hand to the eCommerce and Digital Marketing Lead. You will run day-to-day operations of Abel’s two Shopify stores and manage the Klaviyo setup, planning launches from prep to go-live.

This performance-led role focuses on conversion, site health, data integrity and timely campaigns. You will grow with Abel as it expands into owned channels and marketplaces.

Qualifications

• Experience managing online stores and supporting revenue growth.
• Strong customer service and professional communication.
• Solid analytic skills to interpret performance data and KPIs.
• Familiarity with ecommerce platforms (Shopify) and basic HTML/CMS.
• Attention to detail and ability to manage multiple deadlines.

Responsibilities

• Manage day-to-day of Abel’s two Shopify stores and Klaviyo setup.
• Plan and execute launches end to end, from prep to go-live.
• Improve conversion, site health and organic search performance.
• Maintain product data, pricing and campaign mechanics.
• Coordinate with marketing and creative to align assets and dates.

Skills

E-commerce management

Customer service

Analytical skills

Communication

Tools

Shopify

Klaviyo

HTML basics

CMS platforms

Job description

From day one, Abel has painted with a different palette. When former winemaker Frances Shoemack founded Abel in 2013, that palette was essential oils. Today Abel’s palette has grown to include the latest biotechnology and natural science whilst remaining true to its 100% natural roots. Abel’s master perfumers create fragrances that are real, confident and singular. Just like those who wear them.

You can find Abel in iconic doors around the globe, including Liberty London and Dover Street Paris.

ABOUT YOU:

The eCommerce Coordinator is the right hand to the eCommerce and Digital Marketing Lead, and the glue between eCommerce, marketing and creative. They run the day-to-day of Abel’s two Shopify stores and our Klaviyo set-up, and plan and execute launches end to end, from preparation to go-live.

This is a performance-led role, not just uploading images to a theme. They improve how the site converts, keep it healthy for organic and AI search, keep product data and offers accurate, and turn trading data into action. They own the structures and templates the creative team works within, and make sure every campaign, email and page goes live correctly and on time.

The roles suits someone resourceful, proactive and detail-driven. You solve problems before they are asked, and are ready to grow with the business. As Abel expands, there is a clear path to grow into owning our owned channels and marketplaces.

ROLE & RESPONSIBILITIES:

Shopify store management

• Manage day to day across multi-market, multi-currency stores: products, collections, merchandising, navigation, pricing and discount codes
• Keep product data, pricing and stock visibility accurate, working with the Operations team
• Manage apps and site set-up, and brief our development partner on theme changes
• Own the page structures and templates the creative team builds within

Launches and campaigns

• Plan and execute online launches end to end, from preparation to go-live
• Run launch checklists and timelines across eCommerce, performance and creative
• Set up offers, bundles and site mechanics for launches and campaigns
• QA everything before it goes live, on desktop and mobile

Conversion, site health and organic search

• Improve conversion across the funnel: product pages, cart, checkout, mobile and site search
• Run and track site tests, and roll out what works
• Monitor site speed and fix issues quickly
• Run regular site health checks: broken links, redirects, crawl errors and mobile issues
• Keep page titles, meta descriptions, headings, image alt text and internal links in good order
• Maintain structured product data, so search engines and AI assistants can read and recommend our products accurately
• Track organic search performance in Google Search Console, and flag issues and opportunities to the eCommerce and Digital Marketing Lead

CRM and lifecycle

• Own the Klaviyo set-up: templates, flows, segments and list health
• QA and schedule email campaigns built by the Content and Copywriter
• Maintain and improve automated flows, working with the Lead to grow repeat purchases
• Support the loyalty programme day to day

Reporting and analysis

• Deliver a weekly trading report: traffic, conversion rate, average order value, sell-through and email performance
• Turn data into clear actions, and flag what is broken or slipping early

eCommerce and Digital Marketing Lead support

• Keep the eCommerce project tracker and priorities moving
• Take ownership of problems across tools, partners and teams, and see them through
• Coordinate with marketing and creative so dates, assets and offers line up

QUALIFICATIONS & EXPERIENCE:

• Candidates should possess strong E-Commerce and Sales skills, with experience managing online stores and supporting revenue growth.
• Candidates should possess excellent Customer Service and Communication skills to handle inquiries, resolve issues, and represent the brand professionally.
• Candidates should possess solid Analytical Skills to interpret performance data, track KPIs, and recommend improvements.
• Experience with ecommerce platforms (e.g., Shopify or similar), order management systems, and basic HTML or website content management is beneficial.
• Attention to detail, strong organizational skills, and the ability to manage multiple tasks and deadlines in a fast-paced environment are important.
• Prior experience in beauty, fragrance, fashion, or premium consumer goods is an advantage, as is proficiency in English; Dutch or additional languages are a plus.