Brand Design Lead Amsterdam or Remote

Annicha Group; Amsterdam; Hybrid; EUR 84,000 - 131,000; Full time

Job summary

Annicha Group is seeking a Content Strategy Lead to define and drive our content vision across platforms. You will refine brand voice, build scalable content systems, and lead editorial planning that informs, inspires, and converts audiences.

You will partner with design, marketing, and product teams to ensure cohesive messaging, optimize workflows, and leverage data to improve performance. A data-driven mindset and strong storytelling are essential for shaping our content future.

Qualifications

• Proven experience in content strategy, editorial planning, or digital storytelling
• Strong understanding of SEO, UX writing, and content architecture
• Ability to develop frameworks for scalable content creation
• Excellent writing, editing, and communication skills

Responsibilities

• Define our content vision and set the direction for audience communication
• Build and optimize content workflows across channels
• Collaborate with design, marketing, and product to align content with business goals
• Use analytics to measure performance and drive continuous improvement
• Develop content guidelines, frameworks, and editorial processes

Skills

Content strategy

Editorial planning

SEO

UX writing

Cross-functional collaboration

Job description

We’re looking for a creative and strategic thinker to lead our content strategy. If you’re passionate about crafting compelling narratives, building content systems that scale, and driving engagement through thoughtful storytelling, this role is for you.

Define Our Content Vision

As Content Strategy Lead, you’ll set the direction for how we communicate with our audience. You’ll refine our brand voice, develop content frameworks, and ensure consistency across platforms. Your expertise in content architecture, SEO, and user engagement will shape our strategy and drive measurable results.

With a deep understanding of our audience, you’ll craft content that informs, inspires, and converts. From editorial planning to performance analysis, you’ll take a data-driven approach to ensure our content resonates.

Build and Optimize Content Workflows

We believe great content isn’t just about words—it’s about systems. You’ll design and implement workflows that streamline content production, ensuring efficiency without sacrificing quality.

Collaboration is key. You’ll work closely with design, marketing, and product teams to align content with business goals and user needs. Your ability to organize, prioritize, and execute will be critical in delivering high-impact content.

• Develop and refine our content strategy, ensuring alignment with brand and business objectives
• Lead content planning, execution, and optimization across multiple channels
• Establish content guidelines, frameworks, and editorial processes
• Use analytics to measure content performance and drive continuous improvement
• Collaborate with stakeholders across teams to ensure cohesive messaging

Your work will help establish our brand as a trusted authority, engaging our audience with valuable, well-structured content.

Success in this role means understanding what works and what doesn’t. You’ll continuously analyze engagement metrics, refine our strategy, and experiment with new content formats.

By staying ahead of industry trends and audience behavior, you’ll ensure our content remains relevant and impactful. Your ability to blend creativity with data-driven decision-making will be essential in shaping our content future.

What You Bring:

• Proven experience in content strategy, editorial planning, or digital storytelling
• Strong understanding of SEO, UX writing, and content architecture
• Ability to develop frameworks for scalable content creation
• Excellent writing, editing, and communication skills
• Experience working with cross-functional teams in a fast-paced environment

Your leadership will empower our team to create content that not only tells a story but also drives action. If you’re ready to shape the future of our brand’s voice, we’d love to hear from you.

Join our growing global team of change-makers.

Hale House
Harley Street District
76 Portland Pl, London W1B 1NT