About the job
As innovators of premium pet gear with a timeless style, TAVO Pets is a gobal band, growing exponentially.
We are seeking a passionate, engaging, and commercially driven Brand Ambassador & Junior Sales Associate (m/f/d)to support the continued growth of Tavo brand across Europe, with a focus on the Nordic area.
This role combines brand advocacy, product training, field marketing, and entry-level sales responsibilities to strengthen market presence, support retail partners, and drive commercial growth.
As a key member of the European Commercial Team, you will serve as both a brand representative and sales support partner, working closely with retailers, distributors, consumers, and the sales organization. Through training, in-store activations, market visits, relationship management, and sales support activities, you will help increase brand awareness, improve product knowledge, drive sell-through, and identify opportunities for growth across assigned markets.
This role is ideal for an individual seeking to build a career in sales, commercial management, and brand development within a premium global consumer products organization.
What you’ll do
Brand Awareness & Market Development
- Serve as a passionate ambassador for the Tavo brands throughout Europe.
- Increase brand visibility through retailer visits, product demonstrations, consumer events, trade shows, and marketing activations.
- Represent the brands in a professional, engaging, and authentic manner.
- Build strong relationships with retail partners, distributors, and industry stakeholders.
- Gather competitive intelligence, consumer insights, and market feedback to support business planning.
- Support initiatives that strengthen brand awareness and increase consumer consideration.
Product Training & Education
- Deliver engaging product training programs for retail sales associates, distributors, and partners.
- Educate retail teams on product features, benefits, safety standards, and competitive positioning.
- Conduct hands-on demonstrations and in-store training sessions.
- Support onboarding and ongoing development of retail and distributor partners.
- Maintain expert product knowledge across all categories and new product introductions.
- Ensure consistent messaging and brand standards across all customer touchpoints.
Junior Sales Support & Business Development
- Partner with Regional Sales Managers to support territory growth and sales objectives.
- Assist with developing and maintaining relationships with current and prospective retail accounts.
- Conduct regular store visits to evaluate brand presentation, merchandising, inventory opportunities, and training needs.
- Support new account onboarding, retailer launches, and expansion initiatives.
- Assist in preparing sales presentations, account reviews, and business updates.
- Track and report market activity, retailer feedback, competitive activity, and sales opportunities.
- Support execution of promotional programs, seasonal initiatives, and new product launches.
- Identify opportunities to drive sell-through and increase market penetration.
- Assist with lead generation and follow-up activities for prospective retail partners.
Retail Excellence & Customer Experience
- Serve as a product expert for retailers and consumers.
- Support customer inquiries regarding product features, functionality, and benefits.
- Promote a premium customer experience consistent with Tavo brand standards.
- Monitor retail execution and provide recommendations to improve merchandising and presentation.
- Support retailers in maximizing customer engagement and conversion opportunities.
Trade Shows & Events
- Represent Tavo at trade shows, consumer events, distributor meetings, and industry exhibitions.
- Assist with event planning, setup, execution, and post-event follow-up.
- Deliver product presentations and demonstrations to retailers, distributors, and consumers.
- Support commercial and marketing initiatives surrounding key launches and campaigns.
What you’ll bring
Education & Experience
- Bachelor's degree in Business, Sales, Marketing, Communications, or related field preferred.
- 2-4 years of experience in brand ambassador, field sales, account support, retail management, customer engagement, or sales support roles.
- Experience within juvenile products, premium consumer goods, specialty retail, or distribution environments preferred.
- Demonstrated interest in developing a sales and commercial career.
- Strong presentation and communication skills.
- Ability to build relationships and influence others.
- Strong organizational and time management capabilities.
- Self-starter with a proactive, growth-oriented mindset.
- Fluent Dutch and English are required.
- Additional European languages highly desirable.
Technology
- Proficiency with Microsoft Office Suite.
- Experience with CRM systems and sales reporting tools preferred.
- Comfortable using virtual meeting and training platforms.
- Ability to analyze sales and market data.
Core Competencies
- Brand Advocacy
- Relationship Building
- Sales Aptitude
- Product Training & Education
- Customer Engagement
- Commercial Acumen
- Presentation Skills
- Business Development
- Communication
- Collaboration
- Initiative & Accountability
Success Measures
- Growth in retail partner engagement and training participation
- Brand visibility and market presence across assigned territories
- Sales support contribution to territory growth
- New account development and onboarding support
- Product training effectiveness and knowledge retention
- Trade show and event execution
- Retail merchandising and presentation standards
- Distributor and retailer relationship development
- Sell-through growth within assigned markets
Travel Requirements
- Ability to travel extensively throughout Europe.
- Approximately 60-75% travel, including overnight travel.
- Valid driver's license and ability to travel internationally throughout assigned markets
Career Path
This role is designed as a developmental position that can progress into Account Manager, Territory Manager, Regional Sales Manager, or other commercial leadership roles as the business continues to grow across Europe.
What You’ll Get:
- Dynamic Global Environment: Gain hands-on experience in a rapidly growing international company, with exposure to global best practices.
- Diverse & Supportive Team: Collaborate with a talented, multicultural team and learn from a wide range of professional backgrounds.
- Professional Development: Grow your skills and career while being mentored by industry experts.