B2B Web & Digital Marketing Lead

Haworth, Inc; Netherlands; On-site; EUR 78,000 - 112,000; Full time

Benefits offered by this job

PTO 20 days

Health benefits

401k match

Disability & Life insurance

On-site gym

Annual bonuses

Tuition reimbursement

Pet insurance

Job summary

Haworth in Holland, MI seeks a Web & Digital Marketing Manager to own digital programs, optimize channels, and drive revenue growth. You will translate business objectives into integrated campaigns across web, email, and paid channels while aligning with sales processes.

Responsibilities include leading automation, nurturing campaigns, and reporting on KPIs to optimize performance and scale initiatives across teams and partners.

Qualifications

• Bachelor's in marketing or related field.
• 7+ years in digital marketing and demand generation in B2B (5+ years with Master’s).
• Hands-on experience with integrated campaigns across web, email, and marketing automation.

Responsibilities

• Own strategy, execution, and optimization of digital marketing programs.
• Lead multi-channel campaigns across web, email, paid and owned channels.
• Develop marketing automation, email programs, and lead nurturing.
• Monitor KPIs and drive data-based optimization.

Skills

Digital marketing

Demand generation

Campaign management

Analytics

Leadership

Education

Bachelor's in marketing

Tools

HubSpot

Shopify

Google Analytics

CRM tools

Job description

Haworth in Holland, MI seeks a Web & Digital Marketing Manager to own digital programs, optimize channels, and drive revenue growth. You will translate business objectives into integrated campaigns across web, email, and paid channels while aligning with sales processes.

Responsibilities include leading automation, nurturing campaigns, and reporting on KPIs to optimize performance and scale initiatives across teams and partners.