B2B Marketing Manager

Nétive VMS EMEA; Rijswijk; On-site; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Holiday 25 days

Birthday off

Pension scheme

Training budget

AI-friendly culture

Job summary

Netive VMS in the Netherlands is hiring a senior marketing lead to own campaigns end to end, with budget ownership and room to manage agencies as the function grows. You will collaborate with teams across paid media, content, and ABM, focusing on the Dutch and UKI markets.

The role emphasizes human voice over automation and leveraging AI to accelerate meaningful work. You will work hands-on with LinkedIn Ads, Google Ads, thought leadership content, web copy, case studies, and webinar programs,

Qualifications

• Fluent written and spoken English is essential.
• Experience in B2B SaaS marketing and professional services.
• Ability to own campaigns end to end with strategic input.

Responsibilities

• Split focus across paid media, content, and campaigns to build the marketing function.
• Run paid media (LinkedIn Ads, Google Ads) and create compelling copy and collateral.
• Set up webinars, lead-gen campaigns, and Account-Based Marketing.
• Lead with human, non-robot voices and use AI to speed up research and outlining.
• Work inside HubSpot and create decks/pages with PowerPoint/Figma.

Skills

Fluent English

Dutch language

B2B SaaS marketing

Campaign ownership

Job description

Start Date:

Q4 2026

Tired of being the one person in marketing who has to fight for AI budget? Yeah, that\'s not a problem here.

When you join Netive VMS, you\'ll get a dedicated training budget, and you\'ll be joining a team where every department already has its own AI super user sharing tools and know how.

This isn\'t something marketing has to adopt on its own. Every department already works this way, and you\'ll be part of it from day one.

You\'ll build campaigns end to end yourself, with real ownership of budget and scope to bring in agency support where it makes sense, in a company that actively wants you experimenting with AI to get there faster.

What\'s actually in this for you

We\'re growing fast, and this is a brand new role created to help us scale the marketing function properly.

We\'re Netive VMS, a €10M ARR B2B SaaS business backed by Fortino Capital, targeting 20% growth this year.

This is a senior, hands on role with real autonomy. You\'ll bring genuine strategic input on positioning and value proposition, own campaigns end to end, and have room to take on managing budget and agencies as the role grows.

If you\'ve spent your career being the one who writes the brief, this is the chance to be the one that writes it.

What you\'ll be doing

You\'ll work closely with our existing marketer, splitting focus across paid media, content, and campaigns so you\'re building the function together rather than duplicating effort. Think teammates, not silos. Your focus is our Dutch and UK&I markets.

Hands on, you\'ll run paid media across LinkedIn Ads and Google Ads, write thought‑leadership content that actually gets read, and translate our product into the collateral that moves deals forward: web copy, case studies, white papers, email.

You\'ll also set up and run webinars and lead‑gen campaigns, and get stuck into Account‑Based Marketing.

You\'ll work inside HubSpot day to day, and be comfortable enough in PowerPoint and Figma to put together a deck or mock up a landing page yourself.

One day you\'re drafting a positioning doc. The next you\'re building the LinkedIn post yourself, in your own words.

One rule: no robot voices.

Use AI to speed up the boring bits: research, outlining, getting past the blank page.

But when copy goes out under our name, it needs to sound like an actual human wrote it, with actual opinions, a pulse, maybe even a joke or two.

We\'ve all read something and thought \"Cringe, Claude is all over this,\" we feel your pain, and we\'re hiring you specifically so it don\'t happens here.

Bring your voice. Bring your craft. That bit, we can\'t teach.

Is this you?

You\'ve probably done time in an agency or startup, so you know what it\'s like when everything\'s on fire and somehow stuff still gets shipped.

You understand B2B sales cycles, ideally in SaaS, tech, or professional services, and you\'re not fazed by longer, more considered buying journeys.

You\'re genuinely curious about AI tools and how they can speed up your own work, not just aware that it\'s existence. You\'ll be expected to bring that into the team, not wait to be shown.

Fluent written and spoken English is essential. Dutch is a genuine plus, but not required.

What you\’ll get

25 days holiday, plus your birthday off. A solid pension scheme, a real training budget, and a seat at the table in a company that\'s serious about using AI to work smarter, not just talk about it.

Please note: we\'re unable to sponsor visas for this role. You\'ll need existing, unrestricted right to work in the Netherlands (for example Dutch/EU nationality or permanent residency) to be considered.

Interested?

Netive VMS is an equal opportunities employer. We welcome applications from all qualified candidates regardless of age, disability, gender identity, marital status, race, religion or belief, sex, sexual orientation, or any other protected characteristic. All appointments are made on merit.