Digital Performance Marketeer

Eekels Pompen BV; Sittard; Hybrid; EUR 44,000 - 63,000; Full time

Benefits offered by this job

Gross monthly salary 3,951–5,643 EUR

Bonus scheme

28 days annual leave

Pension scheme

Laptop

Smartphone

Travel allowance

Home-working allowance

Professional development

Employee discounts

Job summary

Boels Rental is seeking an experienced Digital Performance Marketeer to shape our international performance marketing strategy and translate business objectives into actionable roadmaps for SEO, GEO and SEA.

You will lead cross-country initiatives, drive paid campaigns, enhance organic growth, and collaborate with central and local teams to deliver measurable impact across markets.

Qualifications

• Around 5–7 years of experience in a comparable performance marketing role, preferably in an international B2B environment, and a HBO level working and thinking.
• Strong knowledge of performance marketing and the integration of SEO, GEO and SEA, with particularly solid experience in SEA.
• Experience analysing and optimising performance activities using data and dashboards, as well as reporting these to senior management.
• Experience with tools such as Google Ads, GA4, Ahrefs, SeoClarity, Yext (GoogleMyBusiness), Looker Studio or similar platforms.
• Strong project management and stakeholder management skills in a complex international organisation.
• Fluent in English.

Responsibilities

• Own and implement the new international performance marketing strategy (SEO/GEO/SEA), supported by a clear roadmap and action plan: Act as a key stakeholder within the organisation, translating data into actionable insights for senior management;
• Influence and align stakeholders across markets, ensuring adoption of standard ways of working and best practices;
• Drive international paid campaigns by steering agencies and supporting central and local teams in improving bids, budget, keyword strategy and conversion;
• Support organic growth through SEO & GEO initiatives such as keyword strategy, content, link building, AI-searches and Google Business Profile optimization;
• Steer and manage performance marketing agencies and tools, setting clear objectives, KPIs, and governance.

Skills

5–7 yrs exp

International B2B

Performance marketing

SEO/SEA/GEO

Data dashboards

Google Ads

GA4

Ahrefs/SeoClarity

Stakeholder mgmt

English fluent

Education

HBO level

Tools

Google Ads

GA4

Ahrefs

SeoClarity

Yext

Looker Studio

Job description

Do you know how to turn performance marketing into measurable commercial impact? Are you equally comfortable shaping strategy and getting hands-on with SEA, SEO and emerging GEO opportunities? At Boels Rental, you’ll help increase our online visibility across more than 20 countries and play an important role in the next phase of our digital growth. Driven by Boels’ long-term growth strategy, we are accelerating our digital transformation to build scalable, performance-led marketing across all markets. To support this, we are looking for an experienced Digital Performance Marketeer who combines strategic insight with hands-on execution and understands the growing impact of AI in performance marketing.

• The role is based in Sittard.
• The role is 32 to 40 hours per week.
• When working full-time, you can work from home one fixed day per week.

As Digital Performance Marketeer within the central team, you are responsible for creating measurable business impact through performance marketing. You act as the SEO/GEO/SEA expert within the marketing center of excellence. You develop the performance marketing strategy and translate business objectives into a clear roadmap for execution across both central and local teams to drive alignment across international markets.

This is a vacancy to expand the team. You will team up with the current Performance Marketing Manager in the team, and work closely with the local marketers in the countries, the other central marketing specialists, and external agencies. Together as one marcom team you ensure strong execution and consistent performance improvements across countries.

Key responsibilities

• Own and implement the new international performance marketing strategy (SEO/GEO/SEA), supported by a clear roadmap and action plan: Act as a key stakeholder within the organisation, translating data into actionable insights for senior management;
• Influence and align stakeholders across markets, ensuring adoption of standard ways of working and best practices;
• Drive international paid campaigns by steering agencies and supporting central and local teams in improving bids, budget, keyword strategy and conversion;
• Support organic growth through SEO & GEO initiatives such as keyword strategy, content, link building, AI-searches and Google Business Profile optimization;
• Steer and manage performance marketing agencies and tools, setting clear objectives, KPIs, and governance.

Boels is one of Europe’s leading rental companies, operating across multiple countries and industries. Our Central Marketing team serves as the center of excellence within the marketing organisation, driving international campaigns, online visibility, and sustainable growth.

What do we offer?

• A gross monthly salary between €3,951 and €5,643 based on a 40-hour workweek, depending on your experience and knowledge;
• An attractive bonus scheme;
• 28 days of annual leave (with the option to purchase up to 5 additional days);
• Pension scheme, laptop, smartphone, travel allowance and, where applicable, a home-working allowance;
• Boels Rental invests in your professional development to ensure that your knowledge and skills remain up to date;
• Special Boels discounts on electronics and weekend getaways, group insurance schemes, and equipment rental at substantial employee discounts!

Een grote bouwplaats, een festivalterrein of het nieuwe terras in de tuin van je buurman; je hebt onze oranje machines vast wel eens gezien. Wij zijn Boels: één van de grootste verhuurbedrijven van Europa. Als familiebedrijf hechten we veel waarde aan persoonlijke betrokkenheid en een fijne werksfeer. Bij ons ben je geen nummer. We willen je leren kennen en helpen je te groeien. Want ondanks dat we zijn gegroeid tot een internationaal bedrijf, blijven we altijd een hechte oranje familie met een regionaal karakter. Waarin je gesteund wordt door een betrouwbaar familiebedrijf, de ruimte krijgt om te groeien, vernieuwen en vergroenen. Zolang je het maar oranje houdt natuurlijk.

What do you bring?

To be a successful Marketeer you are commercial minded, analytic and pragmatic. For the rest you have:

• Around 5–7 years of experience in a comparable performance marketing role, preferably in an international B2B environment, and a HBO level working and thinking;
• Strong knowledge of performance marketing and the integration of SEO, GEO and SEA, with particularly solid experience in SEA;
• Experience analysing and optimising performance activities using data and dashboards, as well as reporting these to senior management;
• Experience with tools such as Google Ads, GA4, Ahrefs, SeoClarity, Yext (GoogleMyBusiness), Looker Studio or similar platforms;
• Strong project management and stakeholder management skills in a complex international organisation;
• Fluent in English.

The role is based in Sittard for 32 to 40 hours per week. When working full-time, you can work from home one fixed day per week.