B2B Content Marketing Specialist — SEO & Demand Gen (NL/EN)

LG Sonic; Zoetermeer; On-site; EUR 40,000 - 60,000; Full time

Job summary

LG Sonic in Zoetermeer is seeking a B2B Content Marketing Specialist to drive content strategy for demand generation in global water treatment markets. This role involves creating high-quality SEO-optimized content, optimizing campaigns, and working independently in a dynamic, outcome-focused team. The ideal candidate will have at least 3 years of content marketing experience and be fluent in both English and Spanish. Key responsibilities include creating articles, managing campaigns, and tracking performance metrics.

Qualifications

• Minimum 3 years of full-time B2B content marketing experience with proven impact on lead generation.
• Fluent in English and Spanish (written and spoken).
• Strong SEO writing skills with ability to create content that ranks and converts.

Responsibilities

• Write SEO-optimized articles, customer success stories, and sales enablement content.
• Create content for demand generation campaigns including lead magnets and landing pages.
• Track content performance through the funnel and optimize based on analytics.

Skills

B2B content marketing experience

SEO writing skills

Fluent in English and Spanish

Understanding of B2B buyer journeys

Strong professional communication skills

Tools

WordPress

SEO tools

Marketing platforms

Job description

LG Sonic in Zoetermeer is seeking a B2B Content Marketing Specialist to drive content strategy for demand generation in global water treatment markets. This role involves creating high-quality SEO-optimized content, optimizing campaigns, and working independently in a dynamic, outcome-focused team. The ideal candidate will have at least 3 years of content marketing experience and be fluent in both English and Spanish. Key responsibilities include creating articles, managing campaigns, and tracking performance metrics.