B2B Content Marketing Lead

RELX INC; Amsterdam; On-site; EUR 65,000 - 109,000; Full time

Benefits offered by this job

Health benefits

Retirement benefits

Wellbeing platform

Insurance: disability and life

Parental leave and family benefits

Paid time off

Job summary

RELX INC in Amsterdam is seeking a Content Marketing Manager on the Tactical side of the Content team to translate strategic guidance into channel-ready content and production calendars. You will write vertical-specific ad copy, oversee quality checks for brand continuity across Acquisition, GTM Excellence and Customer Engagement, and contribute to cross-vertical campaigns that resonate in market.

This role requires 8–12 years in B2B content marketing, strong writing/editing, cross-functional

Qualifications

• 8–12 years of experience in B2B content marketing, marketing communications, or a related field.
• Proven experience translating strategic messaging into channel-ready content.
• Exceptional writing and editing skills, with experience quality-checking content for narrative continuity and brand/message consistency across multiple channels and teams.
• Experience building and running a content plan and production calendar across multiple workstreams, stakeholders or verticals.
• Experience informally mentoring or training junior team members or contributors (valued).

Responsibilities

• Build and maintain a content plan and production calendar, covering consideration (solution education) and lifecycle (usage, adoption, renewal) content, plus input into top-of-funnel thematic campaigns.
• Translate value propositions, personas, messaging frameworks and jobs-to-be-done into content briefs, vertical-specific solution ad copy, and consideration-stage assets (case studies, proof points, explainer/demo scripts).
• Write and manage vertical-specific solution ad copy and consideration-stage content.
• Contribute themes, proof points and channel needs into thematic campaigns and thought-leadership plans so awareness-stage content reflects vertical nuance.
• Prioritize and sequence content investment against the team's agreed vertical criteria, revisiting priorities at each quarterly business review.
• Maintain the relevant inputs to the team's shared Content Architecture & Production Plan.

Skills

B2B content marketing

Marketing communications

Writing & editing

Content planning & production

AI in content workflows

Job description

RELX INC in Amsterdam is seeking a Content Marketing Manager on the Tactical side of the Content team to translate strategic guidance into channel-ready content and production calendars. You will write vertical-specific ad copy, oversee quality checks for brand continuity across Acquisition, GTM Excellence and Customer Engagement, and contribute to cross-vertical campaigns that resonate in market.

This role requires 8–12 years in B2B content marketing, strong writing/editing, cross-functional