B2B Content & Campaign Lead

Bedrijfsfitness Nederland (Epassi Group); Heerenveen; Hybrid; EUR 42,000 - 65,000; Full time

Benefits offered by this job

Two fixed office days per week

Hybrid remote work

Access to Alleo app for health andWell

Strong marketing team with aCommercial

Job summary

Epassi is hiring a Content & Campaign Executive (B2B) based in Amsterdam to steer end-to-end campaigns and drive impact across the Alleo and BFNL platforms. You will own the content calendar, collaborate with marketing leadership, and ensure campaigns deliver real commercial results.

You will manage social channels, coordinate with external partners, and translate complex benefits topics for HR directors and employees, while maintaining a strong focus on measurement and optimization.

Qualifications

• 2–4 years of B2B or content marketing experience.
• Strong understanding of how a sales funnel moves leads.
• Ability to translate technical or regulatory topics for HR directors and employees.
• Hands-on experience with LinkedIn (organic and paid); HubSpot is a plus and quick to learn.

Responsibilities

• Own campaign execution end to end: briefing, setup in LinkedIn Campaign Manager and HubSpot, landing pages, tracking, and post-launch reporting.
• Manage Epassi NL's social channels in collaboration with Dapper Agency, ensuring content fits the channel and engagement is monitored and acted on.
• Build and maintain a content repurposing workflow that turns webinars, podcast episodes, and events into clips, blogs, and social posts.
• Coordinate SEO content production with Dapper or external freelancers and connect it to the broader content strategy.
• Collect social proof: partner with Customer Success and Sales to surface quotes, reviews, and case studies, then place them on LinkedIn, the website, and in campaign materials.
• Keep the marketing calendar moving: track timelines, coordinate with internal and external stakeholders, and hold everyone accountable to deadlines.
• Prepare the standard weekly or monthly performance report for the team.

Skills

B2B content marketing

Sales funnel understanding

Content translation for HR/employee

LinkedIn experience

Tools

LinkedIn

HubSpot

Job description

Epassi is hiring a Content & Campaign Executive (B2B) based in Amsterdam to steer end-to-end campaigns and drive impact across the Alleo and BFNL platforms. You will own the content calendar, collaborate with marketing leadership, and ensure campaigns deliver real commercial results.

You will manage social channels, coordinate with external partners, and translate complex benefits topics for HR directors and employees, while maintaining a strong focus on measurement and optimization.