Associate Manager, Copy

Foot Locker; Utrecht; Hybrid; EUR 60,000 - 82,000; Full time

Benefits offered by this job

Hybrid work model

Employee Discount on products

Pension Plan

Learning & Health/Wellbeing programs

Career development

Job summary

Foot Locker is seeking an Associate Manager Copy in the Netherlands to craft high-quality campaign and promotional copy for Foot Locker.eu across digital and retail. You will ensure our tone and latest streetwear trends are reflected, while supporting translations across languages and regions.

You will collaborate with marketing, design and external partners to maintain brand expression, edit for quality, and lead the translation workflow from brief to final review.

Qualifications

• Bachelor’s degree in communications, advertising or equivalent experience.
• 3–5+ years as fashion/retail copywriter in an agency or retailer.
• Experience managing translation processes with freelancers/agencies.
• Fluent in English, strong writing and communication skills.
• Thrives in a fast-paced, creative environment.

Responsibilities

• Write content for Foot Locker.eu digital and retail.
• Ensure copy reflects Foot Locker’s tone and current streetwear trends.
• Support evolution of brand expression with the agency of record.
• Collaborate with marketing and design teams for cohesive content.
• Edit and proofread to maintain high quality and consistency.
• Support translation workflow from briefing to final review.
• Work with freelance translators and agencies for timely translations.
• Maintain translation glossaries and style guides for consistency.
• Review translated content to align with localized TOV.
• Provide feedback and training to translators.

Skills

Copywriting

Translation management

Editorial tone of voice

English fluency

Education

Bachelor's degree in communications or related

Tools

Translation tools

Job description

Overview

The Associate Manager Copy is responsible for crafting high-quality campaign, editorial and promotional copy that keeps Foot Locker at the forefront of the latest streetwear trends. The words you write will embody the Foot Locker Europe TOV, making all our communications resonate in a uniquely fresh, memorable, and persuasive way. Whether it's for digital platforms or retail, your copy will inspire and engage our audience, ensuring Foot Locker remains their go-to destination for all things sneakers.

Overview

The Associate Manager Copy is responsible for crafting high-quality campaign, editorial and promotional copy that keeps Foot Locker at the forefront of the latest streetwear trends. The words you write will embody the Foot Locker Europe TOV, making all our communications resonate in a uniquely fresh, memorable, and persuasive way. Whether it's for digital platforms or retail, your copy will inspire and engage our audience, ensuring Foot Locker remains their go-to destination for all things sneakers. Additionally, you’ll support the translations process, ensuring that every piece of translated content aligns with Foot Locker’s localized Tone of Voice (TOV). This involves collaborating with our in-house translations lead, briefing freelance translators, collaborating with our translation agency, and fine-tuning the final output to perfection. Your keen eye for detail and passion for consistency will ensure our message is just as impactful across all languages and regions.

Responsibilities

• Write content for Foot Locker.eu digital and retail
• Ensure all copy reflects Foot Locker’s tone of voice and stays current with the latest streetwear trends.
• Support in the evolution of our brand expression in partnership with our agency of record.
• Collaborate with the marketing and design teams to create cohesive and compelling content.
• Edit and proofread content to maintain high standards of quality and consistency.
• Support the entire translation workflow from briefing to final review
• Work closely with freelance translators and translation agencies to ensure timely and accurate translations.
• Maintain and update translation glossaries and style guides to ensure consistency in all localized content.
• Review and optimize translated content to align with Foot Locker’s localized TOV.
• Provide feedback and training to translators to continuously improve the quality of translations.

Qualifications

• Bachelor’s degree in communications, advertising or similar degree or equivalent experience
• Demonstrate solid understanding of the fashion industry, knowledge of and interest of current trends
• 3 to 5+ years’ experience as a fashion/retail Copywriter in an advertising/marketing agency or fashion online retailer
• Experience in managing translation processes and working with freelance translators and translation agencies.
• Must thrive in a fast pace, creative and exciting environment
• Strong organizational skills, and accuracy
• Fluency in English (verbal & written)
• Excellent written and verbal communication skills
• Fluency in other European language is a plus

Benefits

• Recognition, inclusion and belonging in a diverse environment
• 25 holidays and flexible working (hybrid position, in office ~2 days p/w)
• Employee Discount on in-store and online products
• Casual Sneaker Culture
• Learning & Health/Wellbeing programs
• Career development and growth in an ambitious international team
• Travel reimbursement
• Access to premium wellness apps
• Bike plan and contribution to gym subscription
• Pension Plan
• Discounted Collective Health plans
• Activities organized by our Social Committee #