Manager, Internal Communications & Employer Branding

Foot Locker, Inc.; Utrecht; On-site; EUR 70,000 - 100,000; Full time

Benefits offered by this job

25 holidays

Hybrid position

Employee Discount

Casual Sneaker Culture

Learning & Health/Wellbeing programs

Career development

Travel reimbursement

Premium wellness apps

Pension Plan

Discounted Health plans

Social Committee activities

Job summary

Foot Locker, Inc. is seeking a Manager of Internal Communications & Employer Branding to shape how the company talks to its people—from store teams to head office—and how it presents as an employer to the outside world in EMEA.

You translate strategy, culture, and change into clear messages for frontline and desk-based audiences. You’ll partner with Brand Marketing, HR, Talent Acquisition, Corporate Communications, and Store Operations to ensure consistency between internal and external

Qualifications

• 6+ years in internal communications, corporate communications, or employer branding.
• Excellent written and verbal English; ability to simplify complex topics.
• Experience building employer brand content for LinkedIn and candidate channels.
• Ability to write for corporate and frontline audiences without losing nuance.
• Strong project management with multiple stakeholders.

Responsibilities

• Define and own the EMEA internal communications plan aligned to priorities, brand voice, and moments.
• Set editorial standards and channel guidelines for clarity and action.
• Choose the right channels (intranet, email, town hall, toolkit) over defaults.
• Write and edit leadership messages and change communications in plain language.
• Translate initiatives into store-facing communications; create recurring formats.
• Build employer brand stories with employee spotlights and culture content.
• Track engagement and adjust the content plan for impact and quality.
• Develop store-focused formats; ensure timely operational updates reach managers.
• Partner with HR, Talent Acquisition, Brand, and Corporate Communications to align messaging.

Skills

Strategic comms

English fluency

Employer branding

Content writing

Cross-functional collaboration

Project management

EVP storytelling

Job description

Overview

About Foot Locker

Foot Locker is the OG of sneakers. Across EMEA, we are accelerating our omnichannel transformation, strengthening how we connect with our people, our culture, and our brand as much as we do with our customers.

The Role

As Manager, Internal Communications & Employer Branding, you own how Foot Locker EMEA talks to its own people, from store teams to head office, and how the company shows up as an employer to the outside world. You translate strategy, culture, and change into communications that reach every level of the organization, including frontline store teams who rarely sit behind a desk. You also build and protect Foot Locker's reputation as a place people want to work, partnering with HR and Talent Acquisition to bring the Employer Value Proposition to life across internal and external channels.

You partner closely with Brand Marketing, HR, Talent Acquisition, Corporate Communications, and Store Operations to make sure what employees hear internally and what candidates see externally tell the same, credible story.

Responsibilities

Internal Communications Strategy

• Define and own the EMEA internal communications plan, aligned to business priorities, brand voice, and major moments (restructures, leadership changes, GTM launches)
• Set editorial standards and channel guidelines so messages are clear, consistent, and easy to act on
• Choose the right channel for each message, intranet, email, town hall, manager toolkit, rather than defaulting to one

Content & Storytelling

• Write and edit leadership messages, company updates, and change communications in plain, human language
• Translate corporate and marketing initiatives into short, concrete communications that store teams can use on shift
• Build recurring formats: newsletters, town halls, manager toolkits, that keep corporate and store audiences informed without overwhelming them

Employer Branding

• Own Foot Locker EMEA's employer brand across LinkedIn and other candidate-facing channels, in partnership with Talent Acquisition
• Turn the Employer Value Proposition into real stories: employee spotlights, culture content, career paths, rather than generic recruitment copy
• Track how the employer brand is landing (engagement, candidate quality, employee sentiment) and adjust the content plan accordingly

Store & Frontline Engagement

• Build communication formats that work for store teams specifically - visual, short-form, and usable without a company email address
• Partner with Store Operations to make sure operational updates reach managers and store teams clearly and on time
• Gather feedback from the field so internal comms reflect what store teams actually need, not just what head office wants to say

Cross-Functional Partnership & Operating Model

• Partner with HR, Talent Acquisition, Brand, and Corporate Communications so internal and external messaging stay aligned
• Build the operating rhythm - calendar, approval process, escalation path - that keeps communications timely without creating bottlenecks
• Act as the day-to-day communications partner for the leadership team, preparing town halls, all-hands, and change announcements

Qualifications

• 6+ years in internal communications, corporate communications, or employer branding, ideally in a multi-market or multi-location organization; retail, hospitality, or another frontline-heavy business is a strong plus
• Excellent written and verbal communication skills in English, with the ability to simplify complex or sensitive topics into clear messages; an additional European language is a plus
• Experience building employer brand content for LinkedIn and other candidate-facing channels
• Comfortable writing for two very different audiences, corporate head office and frontline store teams, without losing either one
• Strong project management skills; able to run multiple communication streams and stakeholders at once without dropping details
• Experience partnering with HR and Talent Acquisition on Employer Value Proposition work
• A plain-language writer, allergic to jargon, able to make a complicated update simple without losing what matters
• Comfortable operating with some ambiguity, including a reporting line that may shift as the function matures

Benefits

• Recognition, inclusion and belonging in a diverse environment
• 25 holidays and flexible working (hybrid position, in office ~2 days p/w)
• Employee Discount on in-store and online products
• Casual Sneaker Culture
• Learning & Health/Wellbeing programs
• Career development and growth in an ambitious international team
• Travel reimbursement
• Access to premium wellness apps
• Bike plan and contribution to gym subscription
• Pension Plan
• Discounted Collective Health plans
• Activities organized by our Social Committee