Area Sales Manager Nordics

CARTIER; Amsterdam; On-site; EUR 100,000 - 130,000; Full time

Job summary

Cartier in Amsterdam is seeking an Area Manager to drive the commercial performance, operational excellence, and team development across two boutiques and PoS in the Nordics. You will own the retail, wholesale and eCommerce channels, monitor turnover, manage budgets, and ensure exceptional client experiences.

You will lead with charisma, develop talent, coach boutique management, and collaborate with office teams on 360 projects, store standards, and client engagement initiatives, while

Qualifications

• Analytical mindset with ability to translate data into actions.
• Strong commercial drive with focus on profitability and growth.
• Ability to work in cross-functional teams and manage multiple projects.

Responsibilities

• Omnichannel: Monitor the area turnover by distribution channel and keep track of your budget, including selling costs and travel & entertainment (T&E) expenses.
• Omnichannel: Act as the boutique voice during 360 degrees projects to provide understanding to office teams.
• Omnichannel: Develop and deliver content during Retail and Wholesale seminars in collaboration with Commercial Performance team.
• Retail: Coach Boutique Management on retail performance metrics and the 'retail equation' to optimize sales and profitability.
• Retail: Implement new commercial projects such as commission schemes and 'match to traffic' strategies.
• Retail: Build boutique annual action plans aligned with Maison strategy, regional KPIs and localized priorities.
• Ecom: Collaborate with Europe and office teams to ensure a localized digital environment.
• Business Development: Identify new POS, Real Estate or Client development opportunities and co-create business plans.
• Retail/Wholesale: Monitor performance and implement corrective actions across PoS and boutiques.
• Wholesale: Build quarterly action plans with partners and visit POS regularly.
• Ecom: Promote Client Relation Center activities in Boutique for top client experience.

Skills

Analytical

Commercial focus

Team orientation

360-degree collaboration

Leadership

Time management

Travel availability

Job description

As Area Manager, you will play a crucial role in supporting the commercial performance, operational excellence, and team development across a designated portfolio of two boutiques and Points of Sale (PoS) within the Nordics (Sweden, Norway, Denmark, Finland). As the business owner of all channels (Retail, Wholesale and eCommerce), you will assist in monitoring sales, tracking budget, supporting client engagement initiatives, and contributing to team development, ensuring alignment with Maison strategy and regional priorities. Your position within the Market is critical. You act as a bridge between office and boutiques, and you are constantly working with other teams. Your engagement towards the Maison and the commercial success of your teams will be a key success factor. This role requires a driven proactive individual with a strong focus on supporting business objectives, fostering a positive team environment, showing charismatic leadership and ensuring exceptional client experiences.

Your Main KPIs

• Turnover by Channel (eur)

• Client Experience Barometer (NPS)

• Audit score (/100)

• Appointment efficiency through clienteling (% of business)

Your Main Skills

• Analytical and commercially driven

• Team oriented and ability to collaborate on 360 projects

• Leadership/Management aptitudes and ability to embark teams

• Well organized and master time management

• Ability to travel extensively (60%)

KEY RESPONSIBILITIES

Business Performance and Project Management

• Omnichannel: Monitor the area turnover by distribution channel and keep track of your budget, including selling costs and travel & entertainment (T&E) expenses.

• Omnichannel: Act as a consultant, the boutique voice, during 360 degrees project in order to provide right level of understanding to office teams.

• Omnichannel: Develop and deliver content during Retail and Wholesale seminars in collaboration with Commercial Performance team.

• Retail: Assist in coaching Boutique Management on retail performance metrics and the "retail equation" to optimize sales and profitability.

• Retail: Promote and accompany the implementation of new commercial projects and initiatives, such as new commission schemes, "match to traffic" strategies, and boutique excellence programs.

• Retail: Build and implement, together with Boutique Management and office teams, yearly boutique action plans, ensuring alignment with Maison strategy, regional KPIs and localized priorities

• Ecom: Work together with Europe and office teams to ensure qualitative digital environment (localized qualitative check cartier.com, implementation of mini website with partners)

Business Development and Client Experience

• Omnichannel: Build the present and future of your business area by always looking for new POS, Real Estate or Client development opportunities and by co-creating impactful and convincing business plans.

• Retail/Wholesale: Identify areas for improvement, propose and implement corrective actions through the performance monitoring across all PoS and boutiques.

• Retail/Wholesale: Sponsor client engagement and High-End initiatives by ensuring effective collaboration between corresponding dedicated department in office, Boutique Management or Partners and Client Advisors.

• Retail/Wholesale: Assist in overseeing and analyzing the Client Satisfaction Barometer to ensure high levels of client service and satisfaction.

• Wholesale: Build and implement strong quarterly action plans with partners and visit regularly POS to provide support, get business insights and show intense care from the Maison

• Ecom: Promote Client Relation Center activities in Boutique and ensure smooth communication in order to provide top client experience at every touchpoint.

Team Development (Retail)

• Define and roll out strong and upskilling development plan among boutique teams.

• Recruit boutique profiles and help to identify high-caliber talent alongside with HR department.

• Assist in providing on-site support and coaching to Boutique Managers, contributing to their professional growth and leadership capabilities.

• Deliver strong understanding and plan regarding your teams in boutique during Career Committees to ensure successful career management and talent retention.

• Optimize, together with Operations team, boutique structure and efficiency.

Boutique Operations & Standards (Retail)

• Maintain a regular in-store presence through frequent visits to boutiques and PoS within the area.

• Monitor and support impeccable visual merchandising implementation, optimal stock levels for all product categories, and adherence to grooming standards.

• Verify that all necessary tools and resources are in place to optimize boutique operations and maximize client-facing time.

• Build adequate moments aiming to identify opportunities for improving client satisfaction.

• Support the oversight and resolution of client service cases to ensure prompt and effective resolution.

• Provide on-site support for brand activities and projects, including events, pop-ins, exhibitions, and boutique relocation/renovation initiatives.

PROFILE

• Commercial: Experience in commercial roles, with a foundational understanding of luxury retail environments or a strong interest in boutique operations.

• Organization: Project coordination skills, with the ability to support initiatives and manage tasks effectively.

• Team: Good communication and interpersonal skills, capable of articulating ideas clearly and engaging positively with team members and stakeholders.

• Collaboration: The ability to work collaboratively and effectively within a team, contributing positively to shared objectives.

• Performance: Analytical skills, with an aptitude for interpreting data and contributing to actionable insights.

• Curiosity: Keen interest in market dynamics, consumer behavior, and competitive landscapes, with a strong willingness to learn and analyze trends.

• Languages: Fluency in English is essential, and proficiency in additional languages relevant to the region will be considered a significant advantage.

• Leadership: Self-motivated, positive attitude, and a strong team player mentality.

• Growth Mindset: High learning agility, with a continuous desire to adapt, grow, and take on new challenges in a dynamic environment.