Area Sales Manager (m/f/d) Central Netherlands

Fritz-Kola-Gmbh; Utrecht; On-site; EUR 55,000 - 90,000; Full time

Job summary

fritz-kola is seeking an Area Sales Manager (m/f/d) to drive brand growth in central Netherlands, with a focus on Utrecht and Amsterdam. You will hunt new partners, tell our story, and close deals that benefit both sides.

You will manage route planning, CRM updates, and represent the fritz spirit at trade events, shaping the market in your region.

Qualifications

• Field sales experience in horeca (min 2yrs).
• You speak horeca — real connections with the people behind the bars and kitchens.
• You can talk and you can close — comfortable in a deal and storytelling.
• You keep it tight — route planning and admin done right.
• MS Office and using tablet/smartphone.
• Dutch and English communication skills.
• Valid driver's license.

Responsibilities

• Put fritz-kola on the map in central Netherlands — focus on Utrecht and Amsterdam.
• Build the brand in your local horeca community.
• Hunt down new partners — prospecting fresh on-trade doors and tell our story.
• Make partners stick — turn handshakes into partnerships that work for both sides.
• Make the brand impossible to miss — use POS materials and your creativity.
• Keep oversight — weekly reporting and CRM updates.

Skills

Field sales

Horeca sales

Close deals

Route planning

MS Office

Dutch English

Driver's license

Entrepreneurial

Passionate

Independent

Tools

MS Office

Job description

A trendy bar around the corner?
A restaurant or the hippest club?
A cool hotel or a new go to café?
No problem - with us you can target them all.

As an Area Sales Manager (m/f/d) for fritz-kola, you can work with absolute confidence with all of them, completing our team in the netherlands.
For the sales area "Central Netherlands" we are looking for an

Area Sales Manager (m/f/d)

Your role:

• Put fritz-kola on the map in central Netherlands — focus on Utrecht and Amsterdam
• Build the brand in your local horeca community
• Hunt down new partners — prospecting fresh on-trade doors, then telling them our story and what's in the bottle
• Make partners stick — turn handshakes into partnerships with agreements that are genuinely good for both sides
• Make the brand impossible to miss — your region, our fritz-kola POS-materials, your creativity
• Keep oversight — weekly reporting, daily CRM input, so nothing slips through your fingers
• Show up where the trade is — horeca trade fairs, festivals, side by side with your team
• Chase goals that are actually yours — focus on hitting both your personal and team goals
• Bring the energy — inject positive drive into the team
• Ruffle a few feathers, kindly — challenge the status quo, push new ideas and opportunities
  

Your superpowers:

• Bring something to the table — field sales experience in horeca (min 2yrs)
• You speak horeca — real connections with the people behind the bars and kitchens. It's a community, not a channel
• You can talk and you can close — comfortable in a deal, natural at storytelling, and secretly enjoy the moment the yes lands
• You keep it tight — route planning, admin, the boring stuff done right so the fun never leaks
• You know the tech basics — MS Office, using tablet/smart phone
• You are strong communicator (in Dutch and English)
• And the practical bit: a valid driver's license
• Entrepreneurial: You take full responsibility for your area and plan economically. You run it like your own — entrepreneur's head, owner's heart. This is your rayon, you drive it!
• Passionate: With a great deal of passion and enthusiasm, you bring the brand to restaurants, embody the fritz spirit and enjoy building something new. Sparks fly where people are — pro-active, out there networking for new partners and brand fans.
• Independent: Whether behind the wheel of the fritz-mobil or with your iPad at the bar - you'll enjoy a diversified job with a mix of hands-on work and thinking. You structure yourself and your working day - because nobody can do that as well as you.
  

Our offer: