Area Sales Manager (m/f/d) Central Netherlands

fritz-kola GmbH; Utrecht; On-site; EUR 45,000 - 65,000; Full time

Benefits offered by this job

Company car (private use)

Flexible schedule

Bonuses (annual/seasonal)

30 days annual leave

Onboarding in Hamburg

Company celebrations

End plastic bottle pollution

Job summary

fritz-kola GmbH is seeking an Area Sales Manager to develop the Central Netherlands market, focusing on Utrecht and Amsterdam. You will build the fritz-kola brand in the local horeca scene, prospect new partners, and convert conversations into lasting partnerships.

You will report weekly, manage CRM inputs, and represent the brand at trade fairs and events, driving your own and the team's goals with energy and initiative.

Qualifications

• Field sales experience in HoReCa (1–3 years minimum).
• Strong connections with bars and kitchens in NL required.
• Ability to close deals and tell brand stories.

Responsibilities

• Put fritz-kola on the map in central Netherlands (Utrecht/Amsterdam).
• Build the brand in local horeca community.
• Prospect new partners and present the brand story and products.
• Convert prospects into partnerships with win-win terms.
• Ensure the brand is visible using POS materials and creativity.
• Maintain CRM records and weekly reports.

Skills

Field sales

HoReCa network

Negotiation

Route planning

CRM experience

MS Office

Tablet use

Dutch & English

Driver's license

Entrepreneurial

Independent

Tools

CRM software

Job description

A trendy bar around the corner?
A restaurant or the hippest club?
A cool hotel or a new go to café?
No problem - with us you can target them all.

As an Area Sales Manager (m/f/d) for fritz-kola, you can work with absolute confidence with all of them, completing our team in the netherlands.

For the sales area "Central Netherlands" we are looking for an

Area Sales Manager (m/f/d)

Your role:

• Put fritz-kola on the map in central Netherlands — focus on Utrecht and Amsterdam
• Build the brand in your local horeca community
• Hunt down new partners — prospecting fresh on-trade doors, then telling them our story and what's in the bottle
• Make partners stick — turn handshakes into partnerships with agreements that are genuinely good for both sides
• Make the brand impossible to miss — your region, our fritz-kola POS-materials, your creativity.
• Keep oversight — weekly reporting, daily CRM input, so nothing slips through your fingers
• Show up where the trade is — horeca trade fairs, festivals, side by side with your team
• Chase goals that are actually yours — focus on hitting both your personal and team goals
• Bring the energy — inject positive drive into the team
• Ruffle a few feathers, kindly — challenge the status quo, push new ideas and opportunities

Your superpowers:

• Bring something to the table — field sales experience in horeca (min 2yrs)
• You speak horeca — real connections with the people behind the bars and kitchens. It's a community, not a channel
• You can talk and you can close — comfortable in a deal, natural at storytelling, and secretly enjoy the moment the yes lands
• You keep it tight — route planning, admin, the boring stuff done right so the fun never leaks
• You know the tech basics — MS Office, using tablet/smart phone.
• You are strong communicator (in Dutch and English).
• And the practical bit: a valid driver's license.
• Entrepreneurial:You take full responsibility for your area and plan economically. You run it like your own — entrepreneur's head, owner's heart. This is your rayon, you drive it!
• Passionate: With a great deal of passion and enthusiasm, you bring the brand to restaurants, embody the fritz spirit and enjoy building something new. Sparks fly where people are — pro-active, out there networking for new partners and brand fans.
• Independent: Whether behind the wheel of the fritz-mobil or with your iPad at the bar - you'll enjoy a diversified job with a mix of hands-on work and thinking. You structure yourself and your working day - because nobody can do that as well as you

Our offer:

• Company car - with possibility of private use
• Flexible schedule based on trust and target-based supervision
• More incentives! Summer and Christmas bonuses, variable annual bonus, sports bonus, maternity/paternity or marriage bonus, branded clothing, a lot of crates fritz-kola per year for private use and much more
• 30 working days annual leave
• Onboarding session in Hamburg at the company headquarter, participation in company celebrations and other unforgettable moments within the fritz team
• And of course, you contribute to ending plastic bottle pollution!

Is it a match?

No one has to pretend to be someone else with us. You are you - and that's great! We look forward to you and your application, regardless of your origin, gender, religion or sexual orientation.