Horeca Growth Lead — Central Netherlands

fritz-kola GmbH; Utrecht; Hybrid; EUR 45,000 - 65,000; Full time

Benefits offered by this job

Company car (private use)

Flexible schedule

Bonuses (annual/seasonal)

30 days annual leave

Onboarding in Hamburg

Company celebrations

End plastic bottle pollution

Job summary

fritz-kola GmbH is seeking an Area Sales Manager to develop the Central Netherlands market, focusing on Utrecht and Amsterdam. You will build the fritz-kola brand in the local horeca scene, prospect new partners, and convert conversations into lasting partnerships.

You will report weekly, manage CRM inputs, and represent the brand at trade fairs and events, driving your own and the team's goals with energy and initiative.

Qualifications

• Field sales experience in HoReCa (1–3 years minimum).
• Strong connections with bars and kitchens in NL required.
• Ability to close deals and tell brand stories.

Responsibilities

• Put fritz-kola on the map in central Netherlands (Utrecht/Amsterdam).
• Build the brand in local horeca community.
• Prospect new partners and present the brand story and products.
• Convert prospects into partnerships with win-win terms.
• Ensure the brand is visible using POS materials and creativity.
• Maintain CRM records and weekly reports.

Skills

Field sales

HoReCa network

Negotiation

Route planning

CRM experience

MS Office

Tablet use

Dutch & English

Driver's license

Entrepreneurial

Independent

Tools

CRM software

Job description

fritz-kola GmbH is seeking an Area Sales Manager to develop the Central Netherlands market, focusing on Utrecht and Amsterdam. You will build the fritz-kola brand in the local horeca scene, prospect new partners, and convert conversations into lasting partnerships.

You will report weekly, manage CRM inputs, and represent the brand at trade fairs and events, driving your own and the team's goals with energy and initiative.