Area Sales Manager

Advocate Group; Haarlem; On-site; EUR 50,000 - 75,000; Full time

Benefits offered by this job

Company car

Bonus

Training and development

Career progression

Job summary

The Advocate Group is seeking an Area Sales Manager to own the Haarlem/North Holland territory, driving sales across the independent retail channel and increasing distribution and in-store visibility.

You will build strong retailer partnerships, provide market feedback, and work with distributor teams to maximise product presence. A full driving licence is required for field sales in this territory.

Qualifications

• Experience in FMCG, drinks, or retail is preferred.
• Full driving licence is required.
• Excellent communication and influencing skills.

Responsibilities

• Develop and grow sales across an established territory of independent retail customers.
• Win new business opportunities and expand product distribution.
• Increase product visibility through additional facings, secondary displays, and in-store merchandising.
• Maximise availability and ensure products are consistently well represented in-store.
• Deliver engaging promotional activity to help drive sales and shopper engagement.
• Build strong relationships with customers, becoming a trusted commercial partner.
• Work closely with distributor sales teams, providing support, product knowledge, and joint business opportunities where appropriate.
• Provide regular market feedback, competitor insights, and customer intelligence to support business decisions.

Skills

FMCG experience

Drinks industry

Retail / field sales

Strong communication

Territory management

Driving licence

Job description

The Advocate Group is proud to be partnering with a leading global drinks business as they continue to invest in their commercial team across the Netherlands.

We're looking for an ambitious, energetic Area Sales Manager to take ownership of the Haarlem/North Holland territory, driving sales growth and building strong partnerships across the independent retail channel.

This is far more than a traditional sales role. You'll have full ownership of your territory, identifying new opportunities, developing existing customer relationships, and ensuring the brand stands out in-store. From increasing distribution and visibility to securing additional space and delivering impactful activations, you'll play a key role in growing market share.

If you enjoy working autonomously, thrive in a fast-paced environment, and love seeing the direct impact of your work, this could be the perfect opportunity.

The Role

• Develop and grow sales across an established territory of independent retail customers.


• Win new business opportunities and expand product distribution.


• Increase product visibility through additional facings, secondary displays, and in-store merchandising.


• Maximise availability and ensure products are consistently well represented in-store.


• Deliver engaging promotional activity to help drive sales and shopper engagement.


• Build strong relationships with customers, becoming a trusted commercial partner.


• Work closely with distributor sales teams, providing support, product knowledge, and joint business opportunities where appropriate.


• Provide regular market feedback, competitor insights, and customer intelligence to support business decisions.


• Manage territory planning, reporting, and administration to a high standard.

About You

• Previous experience within FMCG, drinks, retail, or field sales would be advantageous.


• Alternatively, you may have experience in retail, convenience, hospitality, or wholesale and be looking to move into your first field sales role.


• A confident relationship builder with strong communication and influencing skills.


• Commercially minded with a proactive approach to identifying opportunities.


• Self-motivated, organised, and comfortable managing your own territory.


• Resilient, driven, and motivated by achieving targets and delivering results.


• Full driving licence required.

What's on Offer

• Company car


• Performance-related bonus


• Opportunity to represent a market-leading drinks brand


• Ongoing training and career development


• A supportive business that offers genuine opportunities for progression

If this sounds like the next step in your sales career, we'd love to hear from you.

For more information, or to discuss this opportunity in confidence, please get in touch:

[e-mail]

The Advocate Group is acting as an employment agency in relation to this vacancy. We are committed to equal opportunities and welcome applications from all suitably qualified candidates regardless of race, religion, sex, disability, age, sexual orientation, gender reassignment, or any other protected characteristic.