Trade Development Manager

Advocate Group; Amsterdam; On-site; EUR 52,000 - 70,000; Full time

Job summary

The Advocate Group is partnering with Monster Energy to recruit a Trade Development Manager in Amsterdam, Netherlands. This field-based role focuses on building the Monster brand across the independent convenience channel through distribution, visibility, and in-store activations.

You will own the territory, drive account wins, and collaborate with distributors to train sales teams and gather market insights. A high-energy, autonomous candidate with strong selling skills will excel.

Qualifications

• You may already have FMCG or field sales experience.
• You could come from a retail, convenience, hospitality, or on-trade background and be ready to take the next step into your first field sales role.
• You bring high energy, drive, and a competitive mindset.
• You are confident in building relationships and influencing customers through strong selling skills.
• You are comfortable working independently and taking ownership of your performance and targets.
• You demonstrate resilience, adaptability, and a solution-focused approach.
• You hold a full driving licence and are comfortable with driving.

Responsibilities

• Win new independent retail accounts and expand product distribution across your territory.
• Increase product facings, improve product mix, and maximise cold availability in-store.
• Deliver standout in-store execution through impactful POS materials and secondary displays.
• Bring promotional activity to life to help drive sales and increase the rate of sale.
• Build strong relationships with distributor partner sales teams, providing support and training where needed.
• Provide real-time feedback and market insight to support wider business strategy.
• Manage daily activity, reporting, and administration in line with company expectations and standards.

Skills

Sales drive

Negotiation

Relationship building

Independent worker

Driving licence

Job description

The Advocate Group is proud to be exclusively partnering with Monster Energy as the brand continues its next wave of explosive growth across Europe, hiring for a Trade Development Manager in Amsterdam, Netherlands.

As the Trade Development Manager, this is far more than a traditional “visit stores and take orders” role; it’s about making a real commercial impact.

You will take full ownership of your territory, building a strong Monster presence across the independent convenience channel. Your focus will be on driving distribution, increasing visibility, improving availability, securing additional space, and delivering impactful in-store activations.

This is a fast-paced, high-energy field-based role where resilience, accountability, and consistency are essential. You’ll see the direct impact of your work in-store every single day.

The Role:

• Winning new independent retail accounts and expanding product distribution across your territory
• Increasing product facings, improving product mix, and maximising cold availability in-store
• Delivering standout in-store execution through impactful POS materials and secondary displays
• Bringing promotional activity to life to help drive sales and increase the rate of sale
• Building strong relationships with distributor partner sales teams, providing support and training where needed
• Providing real-time feedback and market insight to support wider business strategy
• Managing daily activity, reporting, and administration in line with company expectations and standards

About You:

• You may already have FMCG or field sales experience and be looking for the opportunity to represent a bigger brand with greater autonomy and ownership
• You could come from a retail, convenience, hospitality, or on-trade background and be ready to take the next step into your first field sales role
• You bring high energy, drive, and a competitive mindset
• You are confident in building relationships and influencing customers through strong selling skills
• You are comfortable working independently and taking ownership of your performance and targets
• You demonstrate resilience, adaptability, and a solution-focused approach
• You hold a full driving licence and are comfortable with driving

The Advocate Group is the exclusive talent partner for Monster Energy. All direct or third-party applicants will be forwarded to The Advocate Group for processing.

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.