Account Manager Specialty Coffee Benelux

Breville | Sage

Netherlands

Hybrid

EUR 60,000 - 65,000

Full time

4 days ago

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Benefits offered by this job

Flexible work arrangements

Competitive compensation package

Team environment

ASX-listed company

Employee assistance program

Parental leave

Employee discounts

Job summary

Breville | Sage seeks an Account Manager Specialty Coffee for Benelux, based in the Netherlands with regular travel across the Benelux region. You will manage high‑value accounts including independent roasters and specialty retailers, building long‑term relationships and translating category knowledge into commercial results.

This field sales role requires 2+ years in account management, fluency in Dutch and English, and a self‑starting mindset with strong ability to travel.

Qualifications

2+ years of account manager experience in consumer electronics retail or specialty coffee retail.
Fluency in Dutch and English; French is a strong advantage for coverage of the Belgian market.
Experience visiting retail accounts in the field and presenting to a head office with support from a senior colleague.
Entrepreneurial mindset with ability to travel across the Benelux.

Responsibilities

Visit specialty coffee customers across the Benelux on a regular call cycle, building relationships that lead to shelf space, demos, and staff recommendations.
Grow sell-out with the Sage reseller network by ensuring right range, price points, and store visibility.
Build the Lelit network from the ground up by identifying and opening new specialty accounts.
Agree simple account plans covering range, distribution, and promotions, supported by your sales mentor.
Run product training and demos with retail staff and baristas to enable confident selling.
Bring launches, activations and seasonal campaigns to life at the point of sale with the trade marketing team.
Use sell-out and market data to spot wins and opportunities, and monitor stock/pricing.
Represent Sage, Lelit and Baratza at trade events and in the Benelux community.

Skills

Account management

Field sales

Customer relationships

B2B sales

Negotiation

Job description

Account Manager Specialty Coffee Benelux

About Breville

Over the past 80+ years Breville has grown to become an iconic global brand, delivering kitchen products to over 70 countries around the globe. Breville enhances people's lives through the delivery of brilliant innovation and thoughtful design based on deep consumer insights, empowering people to do things more impressively or easily than they'd thought possible in their own home and ultimately allowing them to "Master Every Moment".

A career at Breville is truly a one‑of‑a‑kind experience. It's more than working for a global leader; it's an opportunity to be a part of something that impacts people all over the world.

About the role

Location: Netherlands (home office based, with regular customer visits across Benelux) Approximately 80% of your customers are in the Netherlands, 20% in Belgium.

We are seeking an experienced Account Manager Specialty Coffee to join our commercial team and drive growth across the Benelux market. In this role, you will be the primary point of contact for a portfolio of high‑value specialty coffee accounts including independent roasters, specialty retail chains, and on‑trade partners building long‑term relationships and translating deep category knowledge into commercial results. You will work closely with internal marketing, supply chain, and trade marketing teams to develop tailored account plans and bring our specialty coffee portfolio to life at the point of sale.

This is a field sales role. You will spend most of your week on the road visiting specialty coffee customers: independent roasters, specialty retailers, coffee bars and regional chains. Around 80% of your accounts are in the Netherlands and 20% in Belgium, so you will be based in the Netherlands.

Key responsibilities include:

Visiting specialty coffee customers across the Benelux on a regular call cycle, building the kind of relationships that get you shelf space, demo units and staff who recommend our machines.
Growing sell-out with the existing Sage reseller network: right range, right price points, right visibility in store.
Building the Lelit network from the ground up, identifying and opening new specialty accounts that suit a prosumer espresso range.
Agreeing simple account plans with your customers covering range, distribution and promotional activity, supported by your sales mentor for the bigger commitments.
Running product training and demos with retail staff and baristas so they can sell the product with confidence.
Bringing launches, activations and seasonal campaigns to life at the point of sale, working with our trade marketing team.
Using sell-out and market data to spot where you are winning, where stock or pricing needs attention, and where the next opportunity is.
Representing Sage, Lelit and Baratza at trade events and in the Benelux specialty coffee community.

Salary €60,000 - €65,000

We're Interested in Hearing from People Who Have:

2+ years of account manager experience, ideally with in consumer electronic retail (SDA) / reseller accounts, or specialty coffee retail and who are ready for the next step in their career.
Deep affinity with the specialty coffee community you know your single origin from your blend, your burr grinder from your blade, and you can hold a credible conversation with a Q-grader or a boutique roaster
Experience visiting retail accounts in the field, and the confidence to sit in a head office meeting with support from a senior colleague.
Energy for both sides of the job: looking after a large existing network of Sage resellers and building the Lelit network.
Comfort with numbers. You can read a sell-out report, work out a margin, and use both to make a case.
A well-developed network within the Benelux specialty retail, e-commerce, or on‑trade landscape, with existing relationships that can be activated from day one
Experience working cross‑functionally with marketing, supply chain, and finance teams to deliver joint account plans and activations
Fluency in Dutch and English; French is a strong advantage for coverage of the Belgian market
A self‑starting, entrepreneurial mindset comfortable with ambiguity, able to prioritise independently, and energised by building something rather than maintaining the status quo
A driving licence and willingness to travel across the Benelux.

What we offer you: