Account Executive

FizzyLemon BV; Netherlands; On-site; EUR 54,000 - 66,000; Full time

Benefits offered by this job

Equity/option plan after six months

Direct access to founders

Opportunity to grow across markets

Job summary

FizzyLemon BV in the Netherlands is seeking a results-driven Account Executive for the Dutch-speaking market to own end-to-end new business development. You will build and manage your pipeline across the Netherlands and Flanders, run demos, negotiate, and close deals, working with marketing and leadership to scale growth.

Native Dutch and fluent English are essential, with 3-8 years in B2B SaaS sales and a bias for action in a European startup. This role offers growth and equity opportunities.

Qualifications

• 3–8 years in B2B SaaS or HR/LD tech sales.
• Experience taking opportunities from first contact to close.
• Ability to build and manage your own pipeline.
• Structured prospecting, CRM discipline, and consistent follow-up.
• Strong consultative selling and senior stakeholder engagement.
• Native Dutch and professional English fluency.
• Curiosity about AI, learning, and the future of work.

Responsibilities

• Own the full sales cycle from prospecting to closing.
• Build a predictable pipeline with disciplined prospecting.
• Generate opportunities via LinkedIn, email, events, and campaigns.
• Work with marketing to convert inbound campaigns into opportunities.
• Engage HR, L&D, and business leaders to show value.
• Maintain CRM updates and accurate forecasting.
• Contribute to go-to-market messaging and playbook.
• Collaborate with an international team to share insights.

Skills

B2B sales

SaaS

CRM management

Prospecting

Negotiation

Dutch (native)

English (fluent)

Job description

Own your market. Build the pipeline. Close the deals. Help shape the future of learning.

About FizzyLemon

At FizzyLemon, we're rethinking how people learn and develop at work.

Our AI-powered learning platform enables employees to practice real-world conversations with AI avatars, receive immediate feedback, and build the skills they need to perform better.

We're a fast-growing European HR Tech startup, working with organizations across different industries and markets. And we're just getting started.

Your opportunity

As our Account Executive for the Dutch-speaking market, you'll take end-to-end ownership of new business development across the Netherlands and Flanders.

You'll be responsible for creating opportunities, building and managing your pipeline, and turning prospects into long-term customers.

You'll receive support from marketing, our leadership team, and our growing European partner network. But this is a hands-on role: you enjoy getting out there, opening doors, and making things happen yourself.

What you'll do

• Own the full sales cycle, from prospecting and first conversations to demos, negotiations, and closing.
• Build a strong, predictable pipeline through structured and disciplined prospecting.
• Proactively generate opportunities through LinkedIn, email, outbound campaigns, networking, events, and other creative channels.
• Work closely with marketing to turn campaigns and inbound interest into qualified opportunities.
• Engage with HR, L&D, Talent Development, and business leaders to understand their challenges and demonstrate the value of FizzyLemon.
• Manage opportunities, follow-ups, and forecasting with a high level of CRM discipline.
• Help shape our go-to-market approach, messaging, and commercial playbook in your market.
• Collaborate with our international team to share insights, learnings, and winning approaches.

Who we're looking for

You’re a commercially driven, structured self-starter who combines the energy of a hunter with the discipline of a strong sales professional.

Ideally, you bring:

• 3-8 years of B2B sales experience, preferably in SaaS, HR Tech, L&D Tech, or a related technology environment.
• Experience managing sales opportunities from first contact through to closing.
• A proven ability to build your own pipeline rather than relying exclusively on inbound leads.
• A structured, disciplined approach to prospecting, CRM management, and follow-up.
• Strong consultative selling skills and the ability to engage senior decision-makers.
• Native-level Dutch and professional fluency in English. Additional European languages are a strong plus.
• Curiosity about AI, learning, and the future of work.
• An entrepreneurial mindset and the ambition to grow with a European startup.

Most importantly, you're someone who takes ownership, enjoys building things, and gets energy from creating momentum.

Why join FizzyLemon?

This is not just another sales job.

You'll join a European startup at an exciting stage, where your contribution can genuinely shape our growth.

What you can expect:

• Own your market: real commercial responsibility and the freedom to make an impact.
• An exciting product: work at the intersection of AI, learning, and human development.
• A European adventure: collaborate with an international team as we expand across markets.
• Room to grow: develop your career alongside the company, with opportunities to take on broader responsibilities.
• Shared upside: a 60k annual salary, performance-based variable compensation, and eligibility to participate in our employee equity/option plan after six months, subject to plan terms.
• A startup experience: short decision lines, direct access to the founders, lots of energy, and the opportunity to help build something meaningful.

Ready to build with us?

If you love sales, enjoy creating opportunities, and want to help shape the future of workplace learning, we'd love to meet you.

Join FizzyLemon. Let's make learning stick.