AI-Native B2B Marketing Geek

Alphacomm - the revenue boosting platform; Rotterdam; Hybrid; EUR 50,000 - 70,000; Full time

Benefits offered by this job

Ownership of marketing strategy

Direct line to CEO

Support from specialists

Job summary

Alphacomm based in Rotterdam is seeking a Marketing Specialist to manage brand strategies and drive demand generation for B2B products. The role involves overseeing marketing automation and account-based marketing initiatives.

Ideal candidates should have over 4 years of B2B marketing experience, a passion for AI, and a track record of producing impactful content. The position offers a hybrid work setup with direct access to the CEO and a dynamic team environment.

Qualifications

• 4+ years of B2B marketing experience with proven results.
• Understanding modern B2B buying processes.
• Experience with inbound and outbound account-based marketing.

Responsibilities

• Manage brand and touchpoints for Checkmaxx and Collectmaxx.
• Drive demand generation and account-based marketing strategies.
• Create AI-powered marketing automation workflows.

Skills

B2B marketing experience

AI familiarity

Content production expertise

Creative problem-solving

Job description

Alphacomm – Location & Workstyle

Rotterdam – Hybrid working out of our Rotterdam office, with flexibility.

What You’ll Own

• Brand and touchpoint management across Checkmaxx and Collectmaxx: tone of voice, landing pages, product descriptions, platform copy, visual consistency, and automation of repetitive tasks.
• Demand generation across one funnel with two tracks (self‑serve and enterprise), using the same content, brand, and channels for both.
• Account‑based marketing: define and prioritise target accounts with sales, run bespoke, multi‑touch campaigns, and use AI‑assisted research for personalised outreach at scale.
• AI‑powered marketing automation: build repeatable workflows for content creation, campaign execution, and overarching marketing automation that couples ABM, demand gen, and brand.
• The marketing playbook: run small, fast experiments, document wins and failures, allocate resources based on results, and continually evolve the playbook.
• Sales enablement support: provide the B2B sales team with content, video, and ABM ammunition.

Qualifications

• 4+ years of B2B marketing experience with a strong portfolio of pipeline, revenue, and/or campaign results.
• Passion for AI – familiarity with new tools, techniques, and workflows; actively testing and integrating them.
• Deep understanding of modern B2B buying: self‑directed research, LLM citation, dark social, long sales cycles.
• Experience running both inbound (one funnel, two tracks) and outbound ABM, with clear judgement on when to use each.
• Systemic, experiment‑driven mindset: data and automation focus, ability to build funnels, run numbers, and assess impact.
• Content production expertise, especially thought leadership that earns authority; engineered prompts and workflows that produce on‑brand output at scale; comfortable with diverse content types and channels, including video.
• Creative problem‑solver who can develop original ideas that cut through noise and drive action.

Strong Advantages

• Experience marketing API or platform products to technical and commercial buyers.
• Background in fintech, telco, payments, travel‑tech, or B2B SaaS.
• Agency background with B2B clients.
• Dutch language proficiency.

Benefits

• Real ownership of marketing for two established B2B brands with enterprise clients and real revenue.
• Direct line to the CEO, no layers between you and decisions.
• Hybrid working out of our Rotterdam office, with flexibility.
• A lean, ambitious team where ideas are tested and iterated.
• Support from internal stakeholders and external specialists (freelancers, agencies, tools) as needed.