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Hong Leong Yamaha Motor Sdn Bhd is seeking a results-driven Sales/Business Development professional to drive growth for its YGP stores in Malaysia. You will build strong dealer networks, push promotions, and analyze dealer performance to identify opportunities for improvement.
The role requires a Diploma or Bachelor’s degree in a related field, 2–5 years’ experience in sales or dealer management, and willingness to travel to dealers. Automotive sector experience is a plus.
Drive sales growth and achieve business targets for assigned YGP stores.
Build and maintain strong relationships with dealers and key stakeholders.
Monitor sales performance, inventory levels, and overall store performance.
Execute sales promotions, marketing campaigns, and business development initiatives.
Conduct regular dealer visits and ensure compliance with Yamaha standards and guidelines.
Identify market opportunities through competitor analysis and customer insights.
Support dealer development through product knowledge sharing and business guidance.
Monitor dealer credit performance and follow up on outstanding accounts.
Prepare and analyse sales and dealer performance reports, with recommendations for improvement.
Requirements
Diploma or Bachelor's Degree in Business, Marketing, Sales, Automotive Management, or related disciplines.
Preferably 2-5 years of experience in Sales, Business Development, Dealer Management, Retail, Automotive, FMCG, or Distribution industries.
Experience in automotive, motorcycle, spare parts, aftermarket, or dealer network management is an added advantage.
Strong sales, relationship management, negotiation, and communication skills.
Good analytical, problem-solving, and business planning capabilities.
Proficient in Microsoft Office, particularly Excel and PowerPoint.
Self-motivated, result-oriented, and able to work independently.
Willing to travel frequently to assigned dealers and YGP stores.
Fresh graduates with strong commercial acumen and willingness to travel are encouraged to apply.
Hong Leong Yamaha Motor (HLYM) is a member of the Hong Leong Group, a Malaysian conglomerate with diverse businesses interests in various countries globally. HLYM's humble beginnings started in 1978, when Hong Leong Industries Bhd and Yamaha Motor Co Ltd of Japan (YMC) signed the franchise agreement to venture into manufacturing, assembling and marketing of Yamaha motorcycles in Malaysia. It rolled out its first CKD Yamaha street model, RX100 at Shah Alam plant in 1979. The Yamaha motorcycles are principally for sale in the domestic market.
After merging its marketing and distribution arm into a single entity, HLYM relocated its factory in 1997 and occupies an area sprawling 35.6 ares in Sungai Buloh, Selangor. The entire HLYM complex consists of a Main Office block, R & D centre and 4 factories engaged in press and welding of metal parts, spray painting, assembly operations, plastic injection moulding and a designated warehouse for distribution of CBU motorcycles.
HLYM continues to invest in new technologies and equipment to improve productivity and upgrade the skills of workers on the transfer of technology with the guidance and coaching of YMC engineers and consultants.
Today, HLYM is proud to be in the unique position of being the motorcycle manufacturer in Malaysia with triple certification of ISO 9002 (Quality Management System) from SIRIM, TPM Excellence Award from JIPM and ISO 14001 (Environmental Management System) from SGS Malaysia/SGS UK.