Department: Website Development & Digital Marketing
Job Summary
We are looking for a skilled and self-motivated Website & Digital Marketing Executive to create, develop, redesign, and maintain company websites, primarily using WordPress.
The candidate will also support digital marketing activities, including SEO, social media management, online advertising, B2B lead generation, and content creation. Knowledge of various AI tools for website development, coding, design, content creation, SEO, and marketing automation is expected.
Key Responsibilities
Website Creation, Development & Editing – Primary Responsibility
- Create, develop, redesign, and maintain company websites using WordPress.
- Build responsive websites compatible with desktop, tablet, and mobile devices.
- Customize WordPress themes, templates, plugins, page builders, and website layouts.
- Create new website pages for products, industries, applications, services, and company information.
- Update product descriptions, technical specifications, images, brochures, banners, and downloadable resources.
- Redesign existing websites to improve appearance, navigation, user experience, and brand consistency.
- Improve website loading speed, performance, responsiveness, and functionality.
- Manage website hosting, domain settings, SSL certificates, and basic technical troubleshooting.
- Perform website backups, software updates, security checks, and regular maintenance.
- Implement on-page SEO, metadata, image optimization, internal linking, and structured content.
- Identify and resolve website issues independently and coordinate external technical support when required.
Digital Marketing – Secondary Responsibility
- Manage company LinkedIn, Facebook, Instagram, and other relevant social media platforms.
- Create engaging social media posts, product promotions, banners, brochures, and marketing materials.
- Plan and execute SEO and SEM activities to improve website visibility.
- Support Google Ads and social media advertising campaigns.
- Generate B2B leads through LinkedIn and other relevant online platforms.
- Conduct market research, competitor analysis, and industry research.
- Prepare email marketing campaigns, newsletters, and customer communications.
- Monitor website traffic, search rankings, lead generation, and campaign performance.
- Use AI tools to support content creation, campaign planning, market research, and reporting.
- Prepare monthly website performance and digital marketing reports.
Required Skills & Qualifications
- Strong practical knowledge of WordPress website creation, development, editing, and maintenance.
- Experience with WordPress themes, plugins, Elementor or other page builders.
- Understanding of responsive web design and website performance optimization.
- Knowledge of website hosting, domains, SSL certificates, backups, and troubleshooting.
- Familiarity with SEO, Google Search Console, and Google Analytics.
- Practical knowledge of AI tools for coding, website development, design, content creation, and digital marketing.
- Knowledge of Canva, Photoshop, or similar graphic design tools.
- Understanding of B2B digital marketing and online lead generation.
- Good communication, content writing, analytical, and problem-solving skills.
- Ability to work independently and manage multiple tasks with minimal supervision.
Priority of responsibilities:
- Website creation, development, redesign, and maintenance.
- AI-assisted development, content creation, and workflow improvement.
- SEO, digital marketing, social media, and B2B lead generation.
Note:
Candidates should be able to demonstrate practical website development skills. Knowledge of AI tools should complement their technical ability.