Digital Experience Specialist (Web) (MJ000097)

PU Prime; Kuala Lumpur; On-site; MYR 80,000 - 110,000; Full time

Job summary

PU Prime is seeking a Digital Experience Specialist (Web) to own the global marketing websites, ensuring a consistent, engaging, and conversion-focused experience across markets. You will collaborate with Design, SEO, Performance Marketing, Regional Marketing, Branding and Development to translate requirements into effective digital experiences.

This role is not a pure web development role; you will drive website projects from requirements to launch and optimisation, manage localisation, UX

Qualifications

• 4+ years of experience in web marketing, website management or related roles.
• Experience in web redesigns or large-scale website improvements.
• Strong understanding of UX, customer journeys and conversion optimisation.
• Experience with CMS platforms and managing website content.
• Experience coordinating projects with designers and developers.
• Strong project management and multi-tasking abilities.
• Good understanding of digital marketing and its impact on acquisition and conversion.
• Comfortable using web analytics to identify opportunities.

Responsibilities

• Take ownership of the company's global marketing websites and act as primary contact within Marketing.
• Manage improvement and revamp projects from requirements through launch.
• Translate marketing needs into briefs for designers and developers.
• Coordinate localisation across markets and languages.
• Ensure consistency between global brands and local market needs.
• Review UX and user journeys to reduce friction and boost conversions.
• Analyse performance using GA4, heatmaps, funnels and other analytics tools.
• Support CRO initiatives and campaign landing pages optimization.
• Manage content updates through CMS platforms and maintain accuracy.

Skills

Web marketing

Website management

Digital marketing

UX

Project coordination

Analytics

Communication

Detail-oriented

Multi-market

Tools

GA4

Google Tag Manager

Heatmap tools

Figma

HTML/CSS basics

CMS platforms

Job description

We are looking for a Digital Experience Specialist (Web) to take ownership of our global marketing websites and ensure they deliver a consistent, engaging, and conversion-focused experience across different markets.

This role will serve as the key point of contact within Marketing for website-related initiatives, including website revamps, new page development, campaign landing pages, localisation, UX improvements, and ongoing website optimisation.

You will work closely with Design, SEO, Performance Marketing, Regional Marketing, Branding, Development and other stakeholders to translate business and marketing requirements into effective digital experiences.

This is not a pure web development role. We are looking for someone who understands web experience, UX, digital marketing and project execution, and who can independently drive website projects from requirement gathering through to launch and optimisation.

Key Responsibilities:

Website Ownership & Development

• Take day-to-day ownership of the company's global marketing websites and act as the primary point of contact for website-related requests within Marketing.
• Manage website improvement and revamp projects from initial requirements and planning through design, development, QA and launch.
• Review existing website structures, navigation and user journeys and proactively identify opportunities for improvement.
• Translate marketing and business requirements into clear briefs for designers, developers and other stakeholders.
• Maintain and prioritise the website development and optimisation backlog.
• Ensure website projects are delivered on time and meet agreed business, brand and performance requirements.
• Coordinate the localisation of global websites across multiple markets and languages.
• Work closely with Regional Marketing teams to adapt global website content to local market requirements.
• Ensure localisation goes beyond direct translation by considering local messaging, user behaviour, campaigns, products, regulatory requirements and market priorities.
• Maintain consistency between global brand standards and local market needs.
• Coordinate the rollout and ongoing maintenance of localised website pages.
• Continuously review website UX and customer journeys to identify friction points and conversion opportunities.
• Analyse website performance using tools such as GA4, heatmaps, funnel analysis and other web analytics platforms.
• Recommend improvements to page structure, messaging, CTA placement, forms and user journeys.
• Work with Performance Marketing teams to develop and optimise campaign landing pages.
• Support A/B testing and other CRO initiatives to improve website conversion performance.
• Monitor key website metrics and translate data into actionable recommendations.

Cross-functional Project Management

• Coordinate website projects across Design, Development, SEO, Performance Marketing, Branding, Product, Legal and Regional Marketing teams.
• Consolidate requests from different stakeholders and establish clear priorities based on business impact.
• Provide clear requirements, timelines and feedback throughout the design and development process.
• Conduct website QA before launches, including content, links, responsive behaviour, tracking and overall user experience.
• Ensure website updates are executed efficiently and accurately across markets.

Website Operations

• Manage or support website content updates through CMS platforms.
• Ensure website content remains accurate, current and aligned with marketing priorities.
• Identify issues such as broken links, outdated pages, inconsistent content or poor mobile experiences and coordinate their resolution.
• Work with SEO and Development teams on website performance, technical SEO, redirects, tracking and page-speed improvements.
• Maintain appropriate documentation for website structures, processes and localisation.

Job Requirements:

• 4+ years of experience in web marketing, website management, digital experience, digital marketing, web project management or a related role.
• Hands-on experience managing or contributing to website redesign, website revamp or large-scale website improvement projects.
• Strong understanding of UX, website structure, customer journeys and conversion optimisation.
• Experience working with CMS platforms and managing website content.
• Experience coordinating projects involving designers and developers.
• Strong project management skills with the ability to manage multiple website requests and priorities simultaneously.
• Good understanding of digital marketing and how websites contribute to acquisition and conversion.
• Comfortable working with web analytics and using data to identify opportunities for improvement.
• Strong communication skills and ability to work across multiple teams and stakeholders.
• Detail-oriented with strong ownership and execution capability.

Preferred Qualifications:

• Experience managing multi-market or multilingual websites.
• Experience with website localisation or international digital marketing.
• Experience in financial services, fintech, e-commerce, SaaS or other digital-first industries is a plus, but industry experience is not required.
• Knowledge of SEO fundamentals.
• Experience with GA4, Google Tag Manager, heatmap or CRO tools.
• Basic understanding of HTML/CSS or web development concepts is a plus but coding is not required.
• Experience working with Figma and collaborating with UI/UX designers is a plus.
• Experience building or optimising campaign landing pages.

What We Are Looking For:

The ideal candidate is someone who sees a website as more than a collection of pages.

You should be able to think from both a user and business perspective, understand what different markets need, identify opportunities to improve the website experience, and take ownership of turning ideas and requirements into high-quality live experiences.

We are looking for someone who is proactive, organised, commercially minded and highly execution-focused, with the confidence to coordinate multiple teams and drive website projects forward independently.