VP, Brand Strategy & Sponsorship: Growth & Impact

CIMB Bank Berhad; Kuala Lumpur; On-site; MYR 180,000 - 320,000; Full time

Job summary

CIMB Bank Berhad is seeking a Vice President, GBM - Brand Strategy & Management to lead and coordinate brand initiatives across CIMB’s markets. The role focuses on driving awareness, sponsorship integration, and revenue-aligned campaigns with cross-functional teams in marketing, legal, and compliance.

The successful candidate will bring a decade of marketing leadership in financial services, deep knowledge of media, advertising tech, and proven ability to manage large-scale branding programs

Qualifications

• Bachelor's degree or professional qualification in Marketing/Business/Economics.
• Minimum 10 years experience in marketing roles in established financial institutions.
• In depth knowledge of media, advertising and marketing technology.
• In-depth knowledge of brand management, positioning and through-the-line brand, marketing and communications.
• Strong presentation and influencing skills.
• Strong analytical and problem-solving skills, with attention to detail.

Responsibilities

• Execute brand and sponsorship strategies to drive awareness and conversion of sales to deliver revenue targets set by the organisation.
• Prepare marketing literature and campaigns, liaising with legal and compliance divisions, ensuring the designs and messages meet the organisation's brand and regulatory guidelines.
• Assist to develop the Group's key sponsorship thrusts and source for the right programs to deliver against the set objectives and brand intentions.
• Assist to ensure Group's sponsorship programs and assets across the region to ensure they are used effectively to support brand building, customer engagement and business generation.
• Assist to review sponsorship programs from regional and local offices and business to ensure stability and brand fit.
• Assist to manage the relationship with external agencies and vendors to provide branding, sponsorship and marketing services up to the standards of delivery expected.
• Assist to research and develop regional brand campaigns (print, radio, digital, broadcast etc) to build appeal and desirability of the brand amongst consumers and other stakeholder across ASEAN.
• Assist to analyze data and prepare comprehensive reports on campaign performance and marketing.
• Ensure adherence to the Group's corporate identity standards to ensure the integrity of the CIMB brand via all branded materials and management of the Group's trademark portfolio.
• Conduct ongoing periodical measurement, analysis and reporting of brand health for CIMB in and across markets and region.

Skills

Brand strategy

Sponsorship management

Presentation

Analytical thinking

Interpersonal skills

Education

Bachelor's degree or professional qualification in Marketing/Business/Economics

Job description

CIMB Bank Berhad is seeking a Vice President, GBM - Brand Strategy & Management to lead and coordinate brand initiatives across CIMB’s markets. The role focuses on driving awareness, sponsorship integration, and revenue-aligned campaigns with cross-functional teams in marketing, legal, and compliance.

The successful candidate will bring a decade of marketing leadership in financial services, deep knowledge of media, advertising tech, and proven ability to manage large-scale branding programs